.Assessment Task 1 Instructions Provide answers to all of the questions below: 1. Outline how...

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.Assessment Task 1 Instructions Provide answers to all of the questions below:  1. Outline how strategic alliances can provide options for marketing opportunities and include two examples of alliances (also known as cooperative business models) that can be formed between businesses.  Your Source:  Assessor to deem the above response as either S (Satisfactory) or NS (Not Satisfactory) 2. Outline how the development of existing products or services can provide marketing opportunity options for a business, both in existing and new markets. Relate your answer to relevant diversification strategies from the Ansoff matrix.  Your Source:  Assessor to deem the above response as either S (Satisfactory) or NS (Not Satisfactory) 3. Outline how a takeover can create options for marketing opportunities for a business.  Your Source:  Assessor to deem the above response as either S (Satisfactory) or NS (Not Satisfactory) 4. Outline key information that a franchiser should consider providing when marketing their franchise opportunity.  Your Source:  Assessor to deem the above response as either S (Satisfactory) or NS (Not Satisfactory) 5. Outline how a company can use the establishment of a new business as an opportunity for marketing. Provide an example to illustrate your answer.  Your Source:  Assessor to deem the above response as either S (Satisfactory) or NS (Not Satisfactory) 6. Outline two other marketing opportunity options that a business could choose to pursue other than options explored in the questions above. Your Source:  Assessor to deem the above response as either S (Satisfactory) or NS (Not Satisfactory) 7. Explain the importance of the product life cycle concept in marketing. Name and explain each of its stages.  Your Source:  Assessor to deem the above response as either S (Satisfactory) or NS (Not Satisfactory) 8. Explain the importance of considering the marketing mix when bringing products or services to the market. Your Source:  Assessor to deem the above response as either S (Satisfactory) or NS (Not Satisfactory) 9. As most businesses have the objective to sell as many products as possible, outline key factors that a company should consider in determining the product component of the marketing mix. Your Source:  Assessor to deem the above response as either S (Satisfactory) or NS (Not Satisfactory) 10. Outline the importance of the pricing strategy for a business and two types of pricing strategies that a company could use.  Your Source:  Assessor to deem the above response as either S (Satisfactory) or NS (Not Satisfactory) 11. Outline two types of promotional strategies that a business could use. Your Source:  Assessor to deem the above response as either S (Satisfactory) or NS (Not Satisfactory) 12. Outline three common distribution strategies that can be used as part of the marketing mix.  Your Source:  Assessor to deem the above response as either S (Satisfactory) or NS (Not Satisfactory) 13. Outline why a business may choose to use an undifferentiated marketing strategy. Your Source:  Assessor to deem the above response as either S (Satisfactory) or NS (Not Satisfactory) 14. Outline why a business may choose to use a concentrated marketing strategy. Your Source:  Assessor to deem the above response as either S (Satisfactory) or NS (Not Satisfactory) 15. Explain the process that a marketer can use to ensure that marketing strategies, approaches and the marketing mix align with an organisation’s strategic objectives. Provide an example to illustrate your response.  Your Source:  Assessor to deem the above response as either S (Satisfactory) or NS (Not Satisfactory) 16. Explain the process that a marketer can use to ensure that marketing strategies, approaches and the marketing mix meet legal and ethical requirements. Provide an example to illustrate your response. Your Source:  Assessor to deem the above response as either S (Satisfactory) or NS (Not Satisfactory) 17. Explain the process that a marketer can use to ensure that marketing strategies, approaches and the marketing mix are achievable for an organisation. Provide an example to illustrate your response.  Your Source:  Assessor to deem the above response as either S (Satisfactory) or NS (Not Satisfactory) BSBMKG609 Develop a Marketing Plan  Student Assessment Tasks  Vocational Training Institute RTO 41111 CRICOS 03487C                                                                    	   Page 8 of 9 Version: October 2019 v1.0 © J&S Learningwork 2018

Moumita · Accepted Answer

Assessment Task 1 Instructions
Provide answers to all of the questions below: 
1. Outline how strategic alliances can provide options for marketing opportunities and include two examples of alliances (also known as cooperative business models) that can be formed between businesses. 
A strategic alliance can provide an option for marketing opportunities by setting an exclusive business goal and objectives in the organization. It must be critical for the development and maintenance of the major competency and on the other hand, it must be critical to the other sources of the competitive advantages. The competitive threats must be blocked for Cloudbird Ventures. Maintaining the strategic choices for Cloudbird Ventures is mandatory. It is also important to mitigate significant risk to the business. For example, it can be said that Cloudbird Ventures can use application software in order to maintain all the above strategic alliances that can be formed between the businesses.
Your Source: 
Assessor to deem the above response as either S (Satisfactory) or NS (Not Satisfactory)
2. Outline how the development of existing products or services can provide marketing opportunity options for a business, both in existing and new markets. Relate your answer to relevant diversification strategies from the Ansoff matrix. 
Ansoff Matrix involves four important points such as market development, Diversification, Market penetration and Product development. The development of existing services can provide an exclusive marketing opportunity to Cloudbird Ventures for enhancing business in the existing market and as well as new markets. The service of Cloudbird Ventures must give profit to the market. The company must spread its branches in different regions to provide services to more people. New and existing services of the company must make a difference than any other services in the market and the services must get better by the time according to the choice of people.  
Your Source: 
Assessor to deem the above response as either S (Satisfactory) or NS (Not Satisfactory)
3. Outline how a takeover can create options for marketing opportunities for a business. 
Takeover can give several opportunities to the business of Cloudbird Ventures. Here a large stack can be purchased by the company. On the other hand, the takeover will be helpful for Cloudbird Ventures as it is going to be taken care of by the larger companies. It will help in the voluntary and the company is going to be a part of important decision making. This will provide ultimate growth to the Cloudbird Ventures.  It will be valuable to achieve the target for the company.
Your Source: 
Assessor to deem the above response as either S (Satisfactory) or NS (Not Satisfactory)
4. Outline key information that a franchiser should consider providing when marketing their franchise opportunity. 
There is mainly ten important key information, which a franchiser should consider, to provide while marketing, their franchise opportunity with Cloudbird Ventures. The franchiser must know the current market place of Cloudbird Ventures and as well as company history. On the other hand, the franchiser must understand the financial statement of the organization and the level of investment. Also, it is important to know about the training and support to Cloudbird Ventures and the number of territories where the company is established. The royalties, restrictions, suitability and exit strategy must be clear to the franchiser. 
Your Source: 
Assessor to deem the above response as either S (Satisfactory) or NS (Not Satisfactory)
5. Outline how a company can use the establishment of a new business as an opportunity for marketing. Provide an example to illustrate your answer. 
Cloudbird Ventures can establish a new business opportunity for marketing by using exclusive strategies.  Here consulting with the other companies can be helpful for the organization to enhance the market place. Freelancing, printing on Demand can provide the exclusive opportunity to Cloudbird Ventures. Apart from that, blogging, affiliate marketing, creating application software can also help to provide the opportunity for marketing. For example, it can be said that Cloudbird Ventures can do their advertisement on social media, such as Facebook and YouTube, which will provide several opportunities to establish a new business in the market.
Your Source: 
Assessor to deem the above response as either S (Satisfactory) or NS (Not Satisfactory)
6. Outline two other marketing opportunity options that a business could choose to pursue other than options explored in the questions above.
Cryptocurrency investor and automation can be other marketing opportunity options that a business could choose to pursue other than options explored in the questions above. Here Cryptocurrency investors are in the top list, which can provide marvellous business opportunities.

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Assessment Task 1 Instructions Provide answers to all of the questions below: 1. Outline how strategic alliances can provide options for marketing opportunities and include two examples of alliances...

Answer To: Assessment Task 1 Instructions Provide answers to all of the questions below: 1. Outline how...

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