STRATEGIC MANAGEMENT
Executive Summary
This study focuses on the successful implementation of essential critical motivators of business management. The illustration is on finding out how strategic planning and execution of those factors may create a positive impact on t6he sustainability of the company. There are also some factors to analyse the present strengths of a company and the other mediators of success. The factors that may help a company to achieve industrial; growth is also discussed.
About this, a reference to River wood Company of Singapore is drawn. This company have faced some issues in strategy implementation which are also mentioned in this study. Moreover, theoretical analysis of strategies is also provided to gain knowledge on the practical application of those theories.
Table of Contents
Introduction    3
PESTLE    3
Gaps    4
VUCA    5
P5    6
Strategic Capabilities    7
Dynamic Capabilities    9
VRIO    12
Competitor analysis    13
SWOT Analysis    14
Issue    16
Conclusion    16
Recommendations    17
References    18
Introduction
Strategic management is the key driver of organisational growth. This is effective in the case of managing an organisation which in turn can utilise its strategies in case of increasing profit and gaining compatibility in the market. Several techniques can be controlled and operated by managers of an organisation. Managing a sustainable position in the competitive market in today's world is adopted by factors that help a company to understand its existence and place in the market.
The present study focuses on the different analytical tools and theories that help a company to gain competitiveness in the market and also remove its drawbacks in performance. The study sheds lights on the critical internal and external motivators of River wood, a retail company dealing in logistics located in Singapore. The present study also illustrates the different management issues faced by this company in retaining success in business (Riverwood.com.sg, 2018).
External Analysis
1.PESTLE
As mentioned by Singh and Singh (2016, p.80), strategic planning helps a company to gain over its weaknesses and turn those into success in financial growth. There are different external factors that a company needs to maintain and look after to check for its sustainability.
· Political factors
There are different barriers whenever any company tries to operate in a particular country. In view of Chopra et al. (2017, p.183), government set rule and regulations are major dominant issues that a company must comply with.
The company River wood is managing its political domain effectively in relation to its major business operation as part of supplying logistics for military procurement. River wood is a logistic company that deals with modern production and system of distribution and is considered to be a pivotal factor towards microeconomic development. The comprehensive logistics cost represents of Gross Net Profit in a developed country. The theorists discuss about the impact of fourth industrial revolution on different contemporary companies and its implications.

· Economic factors
Different market motivators incorporating the trends in the stock market, the rate of inflation, and cost of labours and so on keep a company in high competition in relation to others (Du and Chen, 2018, p.46).
In managing economic barriers, the company has already expanded its area of operation. The company is also effectively managing its financial activities by focusing on six areas of logistics.
River wood capital invest in divisional carve outs and growth of equity financing and industry roll ups firms. The estimated annual revenue of River wood is $17.3M with 10 estimated employees. The top competitors in the capital of River wood competitive set are Aptera, David Weekley, Landmark Homes together have raised over 14.8M. The other industrial revolutions relieved the dependency of manpower and create mass production capabilities and market and dramatically indulge the fourth industrial revolution.

· Social factors
Customers are the key decision makers of a company. The literacy level of population, cultural trend, choices of lifestyle have significant effects on a company’s business.
The social factors also contribute to the major part of the River Wood Company where it is catering to large number of customers every day. River wood Integrated Logistic Solution grew on e-commerce and enjoys productive and collaborative relationship with other similar brands. With further growth of the organisation, internal reliance on people and their development that operate in collaboration with each other. River wood has raw score of 887.9 on socio-economic and on the other hand, score of Australia is 1000. There are several disadvantages associated to socio-economic terms with relative score was 11 on 100 across Australia.

· Technological factors
The levels of technological interventions change depending on the nature and capacity of a business. As opined by Lingens et al. (2016, p.40), the implication of technology in society creates an impact on a company.
In terms of logistics, technology plays crucial role in managing the part of the major modern technological interventions. It is highly conglomerating the major parts of the technology to deal with diverse customers. Technological factors determine the success or failure of a respective company. In association to River wood, the company deals with wide range of logistics solutions with retail logistics involving free-trade zone, warehouse solutions, customer services and distribution services. Freight solutions, moving solutions and e-commerce are other vast ranges of River wood that determines the global position of the respective company. River wood logistic solutions are both of a product and a driver for fourth industrial revolution.     
· Legal factors
There is some universal regulation in operating a business legally. This entails the employment of cost, contract, time and resources. All the products sold by a particular company must carry forward the health and safety factors within it for its customers.
There are several legal factors that are part of the company’s exclusive regulatory control. This helps to cater to balancing the major legal decisions for managing a business. Theft of cargoes and leakage of money are some legal factors that are faced by a logistic company. River wood logistics are external providers of logistics solutions all over the world by providing personal touch. The respective company operates in 6 areas of retail logistics, freight solutions, warehouse distribution and other similar solutions.
· Environmental factors
The present trend in the market is towards embracing the environment. All significant suppliers and contractors are dealing with recycled products as the customers are focused on buying eco-friendly products. (Rothaermel, 2015, p.90).
The logistics industry is highly related to the environmental factors that are essential to manage and operate the business successfully. The weather of Australia deals with a moderate temperature that helps to stabilise the business centrally. There are several environmental factors that are responsible for the working if the respective company. Global environment is stated to be an environmental issue faced by respective company.
Figure 1: PESTLE
(Source: Trigeorgis and Reuer, 2017, p.56)
Gaps
About the analysis given above, it is found that the company River wood needs to take care of all of the issues to operate its business successfully (Riverwood.com.sg, 2018). The company is well planned in case of considering all of its present strengths by implicating all factors included in PESTLE. The gap that is seen in River wood is the management an utilisation of media that plays key role in promoting any brand and its product.
· The analysis of the company is exclusive of its present set of resources with all legal and moral obligations. But as expressed by Davcik and Sharma (2016, p.5548), the company is lacking in managing its media factor as this is an advantage for any company to promote its existence in the market.
· Media plays a dominant role in influencing the minds of customers through the use of penetration strategies.
VUCA
· Volatility
As suggested by Trigeorgis and Reuer (2017, p.50), in case of instability, the company has sufficient knowledge, but it is not able to measure the effect of any uncertain change.
Volatility can be stated as the degree of variation of trading prices over time that is measured by standard deviation of logarithmic returns. The concept of volatility is gaining new relevance to the characterizing the current environment (Forbes.com, 2018). The customers across Singapore are disappointed that Amazon Prime is overwhelmed with demand and the company is underestimating the enthusiasm and not accepting deliveries and making false promises.
· Uncertainty
There is excessive knowledge in case of occurrence of an event. But in the case of the changing situation, the company does not know how to cope up with the changing nature of ambience. The company River wood facing such uncertainty must get ready with new sources of external knowledge about the predictions (Riverwood.com.sg, 2018). There are several uncertain cases faced by a logistic company that involves transportation issues and certain cancellation of ordered products. According to the Strait Times, the response of Amazon is ‘due to great customer response, delivery is currently unavailable.’
· Complexity
This may include the complications in organisational structure and also in case of operation of several departments (Singh and Singh, 2016, p.78). The complexity and sky-high interest of the relationship of Riverwood with Amazon Prime leads to impose of pressure on the logistics partners. If Amazon stops accepting orders, the logistics partners would ensure the deliveries on time.
· Ambiguity
In some cases, companies fail to address the causes of specific changes, in such cases; the managers fail to predict the outcomes of such changes. Amazon chooses to make partner with third party to handle the logistics with River wood. Amazon Prime and River wood are supported by Ninja Van, most successful start-up of Singapore.
Figure 2: VUCA
(Source: Bailey et al. 2018, p.100)
ESTEMPLE
This is a major tool that comprises several categories of market influencers. Various political, economic, technological, environmental, social, legal, ecological and media factors are important (Trigeorgis and Reuer, 2017, p.45). Different political stability, technological interventions, media activities are key influencers of any market. In case of River wood al factors except media is present which...