Assessment Task 1 (BSBMKG418) Assessment Task 1 BSBSMKG418 Develop and apply knowledge of marketing communications industry © Innovation and Business Industry Skills Council Ltd 1st edition version: 1...

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Assessment Task 1 (BSBMKG418) Assessment Task 1 BSBSMKG418 Develop and apply knowledge of marketing communications industry © Innovation and Business Industry Skills Council Ltd 1st edition version: 1 Page 1 of 6 Report on the marketing communication industry and plan career Submission details Candidate’s name Phone no. Assessor’s name Phone no. Assessment site Assessment date/s Time/s The assessment task is due on the date specified by your assessor. Any variations to this arrangement must be approved in writing by your assessor. Submit this document with any required evidence attached. See specifications below for details. Performance objective You will demonstrate workplace situated skills and knowledge to research the marketing communications industry and apply knowledge to career planning. Assessment description In response to a workplace scenario, you will prepare a written report on the structure of the marketing communications industry and undertake career planning. Procedure 1. Read the following scenario. As part of participating in a marketing graduate recruitment program (of an agency or marketing department in an organisation as agreed with your assessor), you have been assigned a mentor to assist you to: 1. acquaint yourself with the marketing communications industry 2. research potential roles and career paths within a particular organisation. Your mentor asks to complete a two- to three-page written report on the marketing communications industry and to undertake some personal career planning and networking. Assessment Task 1 BSBSMKG418 Develop and apply knowledge of marketing communications industry © Innovation and Business Industry Skills Council Ltd 1st edition version: 1 Page 2 of 6 2. Meet with your assessor to agree on a suitable agency or organisation to use as the basis of this task. 3. Undertake research and complete a two- to three-page written report on the marketing communications industry, including: a. An industry overview: i. marketing definition and the key principles underlying marketing activities and strategies ii. the broad structure of the industry, including competitive forces and key players iii. the range of departmental structures, including several examples iv. the range of activities and functions that marketers perform (identify at least seven or eight activities or functions) v. the role of marketing within society, including ethical and legal obligations of marketers vi. identification of at least three relevant associations and networks. b. Information regarding the focus of your chosen organisation: i. the departmental structure and operating environment in the relevant organisation ii. a brief description of three typical roles in the organisation iii. a stakeholder analysis relevant to the organisation and its marketing strategy (a description of all relevant internal and external stakeholders). Note: Ensure your report demonstrates: a. your ability to write a short report for a business audience using appropriate grammar and vocabulary, including use of logical and clear headings b. references at least three reliable online sources of information on the marketing communications industry. 2. Using information you have researched on the marketing communications industry and your chosen organisation, plan your career path. a. Identify and describe your current role or a starting position, including legal responsibilities, and identifying sources of role information. b. Identify and describe a target role. c. Identify gaps in your skill, knowledge, experience and networks. d. Identify opportunities for training and/or networking to close the gap and advance in your career. e. Complete Appendix 1. 3. Submit your report and career plan within the agreed timeframe and in accordance with the specifications outlined below. Assessment Task 1 BSBSMKG418 Develop and apply knowledge of marketing communications industry © Innovation and Business Industry Skills Council Ltd 1st edition version: 1 Page 3 of 6 Specifications You must submit: ● a two- to three-page written report on the marketing communications industry ● a career plan (Appendix 1 of this task). Your assessor will be looking for the following foundation skills: ● reading skills to gather, interpret and analyse information from a range of sources to identify relevant and key information on the industry and your organisation ● writing skills to integrate information from a number of sources to create cohesive documents using suitable format and grammatical structure, with clear, logical language suitable to the audience and purpose ● workplace navigation skills to understand and adhere to legal and regulatory responsibilities related to own work ● workplace research and reporting skills to: ○ apply industry knowledge to work task ○ use a continuous learning approach to address emerging career opportunities. Adjustment for distance-based learners ● No adjustments to the procedure are required. ● The report and plan may be submitted electronically. ● A follow-up interview may be required (at the discretion of the assessor). Assessment Task 1 BSBSMKG418 Develop and apply knowledge of marketing communications industry © Innovation and Business Industry Skills Council Ltd 1st edition version: 1 Page 4 of 6 Appendix 1: Career plan template Current role Description Skills and attributes Legal obligations of role Information source (role description, policy, other) Assessment Task 1 BSBSMKG418 Develop and apply knowledge of marketing communications industry © Innovation and Business Industry Skills Council Ltd 1st edition version: 1 Page 5 of 6 Target role Description Skills and attributes Legal obligations of role Information source (role description, policy, other) Assessment Task 1 BSBSMKG418 Develop and apply knowledge of marketing communications industry © Innovation and Business Industry Skills Council Ltd 1st edition version: 1 Page 6 of 6 Skill gaps (between current role and target role) Opportunities Opportunity Description Timeframe