Assessment question and description was provided in the below submitted PDF 0file which was A3...

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Assessment question and description was provided in the below submitted PDF 0file which was A3 Guidelines_S1_2019.
Previous Assessment(Order no 38784) for this same UNIT was not scored good, i just got a pass mark which was not worth for my GRADE. So, Please try to help me to get a good score to our Assessment. Please follow the requirements and make sure the Distinction Grade as mentioned in the RUBRIC.
I have a belief that you don't let me down this time.
thanks

MA722AssgntThree(3) MNG932002 Strategy and Case Analysis Assessment 3 – Case Study Due Date: 9:00 am (AEST) 27 May 2019 Value: 50% (marked out of 50) Instructions: During the 1980s and 1990s, Blockbuster dominated the US home video rental market. However, the emergence of Netflix in 1997 with its ‘rental by mail’ model challenged Blockbuster’s business model (and market dominance). Blockbuster’s market position was further weakened when Netflix began to stream video content directly to consumers’ computers. In this case study, you are required to prepare a 3000-word report that examines the central question of how “Netflix beat Blockbuster Video”. This assessment requires students to demonstrate understanding and application of all three elements of the Exploring Strategy Model; Strategic Position, Strategic Choice and Strategy in Action. You should specifically address the role of technological diffusion, first movers and followers, innovation and whether Netflix will continue to remain as the dominant online streaming provider in the US. Report Structure: Note: Executive Summary, Table of Contents and Reference List do not contribute to the word count. Section Content Assignment Cover Sheet Assignment/student information Title Page This is developed by the individual student. Identify the unit name & code, assignment title, student name & ID, and the word count. The title should provide insight into the focus of the report. The Title Page is not numbered. Executive Summary A brief overview of the importance of the topic and the aim and findings of the report. Must be on a page by itself that is numbered in roman numerals. Table of Contents Professional presentation using MSWord Insert Table of Contents function. On a page by itself and numbered in roman numerals. Introduction “Page 1” begins here at the bottom right hand corner. Use the ‘page number’ formatting function for this purpose. The remaining pages should then be numbered ‘Page 2’, ‘Page 3’, etc. Provide topic orientation (what is the topic and why is it important), state the aim of the report, define any key terms and outline what will be presented in the report. Body Do not use this word. Develop appropriate heading(s). Context: • Provide historical overview of both Blockbuster and Netflix. Theory: • Identify and explain Strategic Position/Choice/Action concepts relevant to case study and central question. Analysis: • Address central question in terms of changing technology, retail outlets vs operating online, pricing strategies and Netflix’s innovations. Discussion: • Answer the central question based on the preceding analysis. • Assess whether Netflix will remain the dominant provider of online video streaming. o Refer to how Netflix stumbled though the failure of Qwikster and how it rebuilt through original content. • Address the future of Netflix Conclusions Restate the aim of report and its significance (i.e. the aim). Summarise findings/evaluation. State limitations of report. List of References Correctly apply Harvard referencing style. Appendices Any additional information if required. Report Format: • Perspective – Use 3rd-person perspective when writing. • Font style – Times New Roman, 12pt, justified, 1½ line spacing. • Margins – top and bottom to be 2.54cm. Left and right to be 2.54cm. No page borders. • Spelling – specify Australian English language/grammar when running spell-check. • Writing – Grammar and expression must conform to the standards of a professional academic report.

a3-guideliness12019-5zibrnbp.pdf

Aarti J · Accepted Answer

How NetFlix Beat Blockbuster
Executive Summary
Usually the big companies control the market, but sometimes the small companies become better and Beat the big ones and then dominates the market. This report will view the main points which helped NetFlix to acquire its competitive advantage and then win against Blockbuster that went bankrupt and destroyed. In this report we would be analyzing the startegies which were adopted by Netflix and Blockbuster and how the company was able to beat blockbuster through its strategies.
How NetFlix Beat Blockbuster		12
Introduction
With the competitive edge, the companies take different measures to attract the customers and beat the competition. With the increasing trend of the online streaming and emerging market of video on demand. This paper would take into consideration, the analysis of Blockbuster and Netflix and how the company attained competitive edge. 
Netflix:
Netflix, Inc. (Netflix) is one of the booming online streaming service provider. The company offers online subscription for watching different movies and TV shows on the internet. The movies and the videos are streamed on the Television through internet. Netflix is one of the companies which provides competitive advantage as against the traditional outlets. 
Blockbuster and Netflix were rivals from 1997 until 2013. Blockbuster made its profits from supplying a library of entertainment to its consumers. Netflix entered into the market in 1997 offering the same service but with a twist. Unlike Blockbuster, Netflix would be a mail ran business with no physical store locations. Netflix made it possible for consumers to order their rentals online, have them delivered to their house, consumers could return the movies when they wanted at no extra cost, all for a low monthly fee. Netflix’s approach to movie rentals was so successful that in an attempt to save itself, blockbuster started to offer a similar option (O’Neill, 2011). In order for a product to become its market leader, the CMO must create a shift in its product demand that favors its company, making it more attractive than its competitors (Brunson, 2018).  CMOs must maintain its market shares and contain cost in order to delay the onset of the decline stage, the goal is to prolong the maturity stage as long as possible (Brunson, 2018).
Usually the big companies control the market, but sometimes the small companies become better and Beat the big ones and then dominates the market. This report will view the main points which helped NetFlix to acquire its competitive advantage and then win against Blockbuster that went bankrupt and destroyed.
Five force Analysis
With the help of the Porters Five Forces Model the e-commerce industry is analysed from different perspectives. 
Buyer power
Buyer power is one of the most important factors that decides the future of the company. The switching cost of Netflix is quite easy as the company has minimal signing cost. The new companies are giving free trials for a month which is offered by the companies. With the new arrivals like Amazon Prime, whose cost is quite minimal the bargaining power of the buyers is quite high in case of Netflix. 
Supplier power
The bargaining power of the suppliers is also quite high, as the content is based on licencing. On the expiry of the licence, the suppliers can take the rights away from Netflix which can affect the content of the company. 
New entrants
The new entrants in the market is high, as the online streaming has increased with the increased use of internet and technology. The television channels like HBO, CBS have launched their website and online streaming videos. Thus intensifying the competition. 
Substitutes
The threat of substitute is moderate. With different options like DVD, cable television, DVD rentals has increased. They are the biggest substitute which gives high competition to Netflix.
Rivalry
The competition in the market is high. With the increasing number of online streaming companies like HBO, Amazon Prime, the digital on Demand Company the competition between the firms has intensified.
Competitive Advantage:
Competitive advantage is related to service or good which can be offered with low price or special features (Investopedia, 2018). Usually the competitive advantage link to distinct innovations. Some of the aspects that was taken care by Netflix includes:
Disruptive innovation: This concept means that, a company which has fewer resources to challenge big companies in a successful way. This method usually depends on exploiting the sides that are neglected by major companies which move toward to profits only. Then the small company offers these services and goods at a cheaper price. Finally, the big companies can’t face this market change because of it less flexible (Christensen., Raynor & McDonald, 2016).
Netflix is company which offers high definition video streaming for more than 23 million person in the USA and Canada (Adhikari, Guo, Hao, Varvello, Hilt, Steiner & Zhang, L, 2012, P1) and it has 40 million customers around the world (Madrigal, 2015). Its products bitrate rate is 3.6 Megabytes each second. The company attracted the customer and provides them with a good service and a special competitive advantage. That helps it to compete with BlueStar and remove it from the competition (Adhikari, Guo, Hao, Varvello, Hilt, Steiner & Zhang, L, 2012, P1).
Gain a competitive advantage over Blockbuster
Although in 2010 the market had high traffic because there are many competitors in video streaming field as Blockbuster Online, Amazon Video-on-Demand, Netflix had a high market share as a result of its competitive advantage that has a variety of properties:
1. Netflix presents high quality of the service which is offered online or by the delivery of the videos DVD during one day only.  The company service doesn’t require the customers to go to the shops for having the videos. At the same time, Blockbuster has tried to open new shops in the different areas that have a high quantity of the customers (Strader, 2018).
2.

MA722AssgntThree(3) MNG932002 Strategy and Case Analysis Assessment 3 – Case Study Due Date: 9:00 am (AEST) 27 May 2019 Value: 50% (marked out of 50) Instructions: During the 1980s and 1990s,...

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