STUDENT ASSESSMENT BOOKLET BSBADV602 Develop an advertising campaign Student full name: Student ID: Contents Assessment Overview4 About Your Assessments4 How to Submit Your Assessments4 Assessment...

Assessment must be done in word format (.doc or .docx)


STUDENT ASSESSMENT BOOKLET BSBADV602 Develop an advertising campaign Student full name: Student ID: Contents Assessment Overview4 About Your Assessments4 How to Submit Your Assessments4 Assessment Task Cover Sheet4 Assessment Appeals4 Assessment Attempts and Resubmissions4 Assessment Outcomes5 Plagiarism, Cheating and Collusion5 Guidance to Written Responses5 Reasonable Adjustment6 Assessment Plan7 Assessment Task Cover Sheet – Assessment Task 18 Assessment Task 1: Written Questions10 Assessment Task Cover Sheet – Assessment Task 217 Assessment Task 2: Develop Advertising Campaign19 Part A – Define Advertising Campaign Objectives20 Part B – Campaign Objectives Stakeholder Consultation23 Part C – Prepare Advertising Campaign Budget24 Part D – Budget Approval Consultation26 Part E – Develop Advertising Schedule27 Assessment Overview This Student Assessment Booklet includes all your tasks for assessment of BSBADV602 Develop an advertising campaign. About Your Assessments This unit requires that you complete two assessment tasks. You must complete all tasks to achieve competency for this unit. Assessment Task About This Task Assessment Task 1: Written Questions Students must correctly answer all questions in this task to show that they understand the knowledge required of this unit/topic. Assessment Task 2: Develop Advertising Campaign In this task, you will be developing an advertising campaign to meet a creative brief. How to Submit Your Assessments When you have completed each assessment task you will need to submit it to your assessor. Instructions about submission can be found at the beginning of each assessment task. Make sure you photocopy your written activities before you submit them – your assessor will put the documents you submit into your student file. These will not be returned to you. Assessment Task Cover Sheet At the beginning of each task in this booklet, you will find an Assessment Task Cover Sheet. Please fill it in for each task where you need to submit items for assessment, making sure you sign the student declaration. Your assessor will give you feedback about how well you went in each task and will write this on the back of the Task Cover Sheet. Assessment Appeals You can make an appeal about an assessment decision by putting it in writing and sending it to us. Refer to your Student Handbook for more information about our appeals process. Assessment Attempts and Resubmissions 1. You have up to three attempts to complete each assessment tasks satisfactorily. If after the third attempt, you have not completed a task satisfactorily, your assessor will make alternative arrangements for assessment, which may involve additional training and time to consolidate your skills and knowledge. When you are required to resubmit, you may be required to: Resubmit incorrect answers to questions (such as written tasks and case studies) Resubmit part or all of a project, depending on how the error impacts on the total outcome of the task Redo a role play after being provided with appropriate feedback about your original performance Being observed a second (or third time) undertaking any tasks/activities that were not satisfactorily completed the first time, after being provided with appropriate feedback. 1. When you are required to resubmit, you’ll be given a due date for your resubmission. For example, you may: Be given 30 days in which to resubmit incorrect responses to written tasks, projects and so on Be provided with feedback on the day about your performance in a role play and then redo the task during the next visit Need to redo workplace-based tasks (if applicable) during the same workplace visit or a follow-up observation may be required. All re-submissions will be conducted in accordance with the RTO’s policies and procedures. Assessment Outcomes 1. Each assessment task will be given an outcome of either Satisfactory (S) or Not Satisfactory (NS). You must complete all tasks satisfactorily to achieve an overall outcome of Competent (C) for a unit. If one or more of tasks are assessed as Not Satisfactory, you will be given an outcome for the unit of Not Yet Competent (NYC). You will be given a total of three attempts to complete each task and achieve a Satisfactory outcome. In the case of resubmission, you will be given a date by which you will need to resubmit, and you’ll be given feedback about what needs to be addressed in your resubmission. Plagiarism, Cheating and Collusion 1. Plagiarism, cheating and collusion on assessments is not acceptable. The definitions of each of these are below. Cheating – seeking to obtain an unfair advantage in the assessment of any piece of work. Plagiarism – to take and use the ideas and/or expressions and/or wording of another person or organisation and passing them off as your own by failing to give appropriate acknowledgement. This includes material from any sources such as staff, students, texts, resources and the internet, whether published or unpublished. Collusion – unauthorised collaboration between students. 1. Where your assessor believes there has been an incident of academic misconduct involving plagiarism, cheating, and/or collusion, they will address this with you in line with the RTO’s policies and procedures regarding this. Guidance to Written Responses The assessment task instructions may use a range of instructional words, such as ‘identify’ or ‘explain’. These words will guide you as to the level of detail you must provide in your answer. Some questions will also tell you how many answers you need to give – for example, ‘Describe three strategies…’. Analyse – when a question asks you to ‘analyse’, you should do so in detail, identifying important points and key features. Generally, you are expected to write a response of one to two paragraphs in length. Compare – when a question asks you to ‘compare’, you will need to show how two or more things are similar, ensuring you also indicate the relevance of the consequences. Generally, you are expected to write a response of one or two paragraphs in length. Contrast – when a question asks you to ‘contrast’, you will need to show how two or more things are different, ensuring you indicate the relevance or the consequences. Generally, you are expected to write a response of one or two paragraphs in length. Describe – when a question asks you to ‘describe’, you will need to state the most noticeable qualities or features. Generally, you are expected to write a response of two or three sentences in length. Discuss – when a question asks you to ‘discuss’, you are required to point out important issues or features and express some form of critical judgment. Generally, you are expected to write a response of one or two paragraphs in length. Evaluate – when a question asks you to ‘evaluate’, you should do so putting forward arguments for and against something. Generally, you are expected to write a response of one or two paragraphs in length. Examine – when a question asks you to ‘examine’, this is similar to ‘analyse’. You will need to provide a detailed response with key points and features and provide a critical analysis. Generally, you are expected to write a response of one or two paragraphs in length. Explain – when a question asks you to ‘explain’, you will need to make clear how or why something happened or the way it is. Generally, you are expected to write a response of two or three sentences in length. Identify – when a question asks you to ‘identify’, you will need to briefly describe the required information. Generally, you are expected to write a response of two or three sentences in length. List – when a question asks you to ‘list’, this means you will need to briefly state information in a list format, often with a specific number of items indicated. Outline – when a question asks you to ‘outline’, this means giving only the main points. Generally, you are expected to write a response of two or three sentences in length. Summarise – when a question asks you to ‘summarise’, this is similar to ‘outline’, only giving the main points. Generally, you are expected to write a response of two or three sentences in length. Reasonable Adjustment A legislative and regulatory framework underpins and supports the delivery of vocational education and training across Australia. Under this framework, providers of vocational education and training must take steps to ensure that students with recognised disabilities have the same learning opportunities and same opportunities to perform and complete assessments as students without disabilities. Sometimes reasonable adjustments are made to the learning environment, training delivery, learning resources and/or assessment tasks to accommodate the particular needs of a student with a disability. An adjustment is reasonable if it can accommodate the student’s particular needs while also taking into account factors such as: the views of the student; the potential effect of the adjustment on the student and others; the costs and benefits of making the adjustment. RTOs are obliged by law to provide reasonable adjustment where required to ensure maximum participation of students with a disability. Making reasonable adjustments requires the RTO to balance the need for change with the expense or effort involved in making this change. If an adjustment requires a disproportionately high expenditure or disruption it is not likely to be reasonable.[footnoteRef:1][1] [1: [1] From https://vetnet.education.gov.au/Public%20Documents/BSBv1.2%20Business%20Services%20Implementation%20Guide.pdf] Please discuss with your assessor if you believe a reasonable adjustment to an assessment needs to be made on the basis of disability. Assessment Plan The following outlines the requirements of your final assessment for this unit. You are required to complete all tasks to demonstrate competency for the unit. Your assessor will provide you with the due dates for each assessment task. Write them in the table below. Assessment Requirements Due Date 1. Questions and Answers 29/08/2021 2. Project 29/08/2021 Agreement by the student Read through the assessments in this booklet before you fill out and sign the agreement below. Make sure you sign this before you start any of your assessments. Have you read and understood what is required of you in terms of assessment? Yes No Have you read and understood the RTO’s policies and procedures related to reassessment? Yes No Do you understand the requirements of this assessment? Yes No Do you agree to the way in which you are being assessed? Yes No Do you have any special needs or considerations to be made for this assessment? If yes, what are they? Yes No Do you understand your rights to appeal the decisions made in an assessment? Yes No Student name: Insert signature here Insert your name here Student signature: Date: 29/08/2021 Assessor name: Assessor signature: Date: BSBADV602 Student Assessment Version: September 2020 Alice Spring College Address: Level 8, 271 William Street, Melbourne, Vic 3000 Tel: 03 9642 2902 Website: ascollege.vic.edu.auPage 5 BSBADV602 Student Assessment Version: September 2020 Alice Spring College Address: Level 8, 271 William Street, Melbourne, Vic 3000 Tel: 03 9642 2902 Website: