Assessment item 3 - Rational Arguments Value: 25% Due Date: 24-May-2020 Return Date: 16-Jun-2020 Length: 2000 words Submission method options: Alternative submission method TASK This assessment has...

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Answer To: Assessment item 3 - Rational Arguments Value: 25% Due Date: 24-May-2020 Return Date: 16-Jun-2020...

Kshitij answered on May 23 2021
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Argument Visualisation using MindMup software for the topic “The Ethics of “Giving People a Voice” and Political Advertisement on Facebook.
Task 1
Task 2
Introduction
This report aims to create an argument visualization using Mindmup software and then use it to expand on the different reasons and objections inside the argument visualization and expand on it using the ethica
l theories and also dive into the various ethical issues that are encountered as it relates to the use of Facebook in giving people the voice and using the Facebook platform to conduct political advertisement. This is especially highlighted when people can voice their views, and political parties can utilize this avenue to do their campaigning and advertisement and send targeted messages to select groups. The benefits and advantages do come with risks that cannot be overlooked. Users are risking their information getting into the hands of strangers based upon security and privacy breaches.
Utilitarianism
Facebook has an extensive reach, and according to website Statista, there are close to 2.6 billion monthly active users as of the first quarter of 2020. Facebook is also the largest social media platform. The better connectedness and ubiquitous nature of the platform make it a great tool for spreading messages and enhancing communication for its users. It is this benefit that has attracted millions of users towards Facebook. The entire population benefits due to this massive network where anyone can connect with anyone at any point in time. Also, the right messages can reach the right audience through targeted marketing campaigns. Getting to know the various opinions and views of other users helps in formulating a general opinion for individuals. This is especially true when people would like to voice out their dislikes or likes towards certain political candidates and take it into the public domain. Everyone benefits from such communications. (Amer, 2019).
Another significant advantage of using the platform is the benefit of the huge market research that Facebook can do to target the right demographic for political advertisements. This kind of information is not something which one can get quickly. The ability to use analytics and make data-driven decisions is also part of the benefits. (Rodger and Blackshaw., 2017, page 556).
Issues: There are, however, specific issues related to clashes/conflicts that can happen due to such views being held and promoted vehemently by users. Sometimes such issues get out of hand because users resort to abuses and bad words and try to disrespect individuals with particular views that are different than theirs. The better connectedness and ubiquitous nature of the platform make it a great tool for spreading messages and enhancing communication for its users. It is this benefit that has attracted millions of users towards Facebook. The entire population benefits due to this massive network where anyone can connect with anyone at any point in time. Also, the right messages can reach the right audience through targeted marketing campaigns. Getting to know the various opinions and views of other users helps in formulating a general opinion for individuals.
Another issue is due to the largeness of the platform and the ability of individuals to post almost anything, it is challenging to censor unacceptable content like hate speech and news, which are not real. Such fake news can move and influence individuals to act and behave a certain way, irrespective of its authenticity. This is a huge issue, especially during the election days since news can gain momentum very fast by the users’ likes and comments. (Garner, 2017).
Deontology Theory
This aspect focuses on the result irrespective of the approaches used. This is visible when...
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