Assessment item 2 Market opportunity report Value: 40% Due Date: 29-Apr-2019 Return Date: 21-May-2019 Length: 3000 Submission method options: Alternative submission method Selected Australian company:...

1 answer below »


Assessment item 2



Market opportunity report



Value:40%



Due Date:29-Apr-2019



Return Date:21-May-2019



Length:3000



Submission method options:Alternative submission method



Selected Australian company:

http://www.tindosolar.com.au
(assumed financial values can be used if required)



Task


You are expected to research market opportunities, and develop a ‘Market Opportunity Report’ highlighting the opportunities and challenges that exist for an Australian company's products/services entry into a country of your choosing in Asia.


The selected company must currentlyNOTbe operating or distributing products/services in the Asian market you have selected. You mayNOTcontact the organisation during the completion of this assessment.


The objective of developing a Market Opportunity Report is to identify international marketing opportunities in your focus market for an existing Australian organisation of your choosing and complete the early sections of a comprehensive international business plan. The concluding sections of the international business plan will form the basis of Assessment 3.


You will need to conduct research on products/services with which they might plan on entering the market, as well as research the most current PESTEL issues specific to doing business in that country. Issues include, but are not limited to economic analysis, political and legal/regulatory risk, social / cultural / ethical nuances that require adaptation, technology risks and issues and any environmental issues that need to be considered.


You will also need to analyse the skills, resources and capabilities of your chosen organisation with respect to entering this new international market.


The assignment should be a maximum of 3000 words. It is strongly recommended to use headings/sub-headings to highlight changes in topic.


A suggested structure would include:


· Executive summary of main findings of report


· Introduction to the report


· Company identification including the types of products/services it markets, existing international market activities (if any), and why it might consider market entry into the Asian market of your choosing


· Introduction to chosen country


· Economic / Financial Analysis


· Political & Legal Analysis


· Social, Cultural and Ethical Analysis


· Technology issues (if any)


· Environmental issues e.g. sustainability (if any)


· Other issues (if any)


· SWOT (Strengths, Weaknesses, Opportunities, Threats) Analysis


· Conclusions


· Reference list



Note:



  • Quality sources are peer reviewed, current (within 10 years unless cornerstone journal articles) and relevant.

  • Word count that exceeds 10% will attract a 10% penalty and that which exceeds 20% will attract a 20% penalty. Generally word counts that are less than 10% tend not to have answered the assessment task in enough detail. remember word count does not include executive summary, headings, table of contents, cover page, references or reference list.

  • This assignment should be presented in report format and include a cover page, a table of contents page and a breif executive summary which will not be considered in the word count. Also a reference list is not included in the word count.

  • Please note that you should not use 'wiki' sites or investopedia or any "opedia"sites as references for this assignment. These sources may provide useful background reading, but they are not suitable for inclusion as academic references.



Rationale



Subject learning outcomes


This assessment task will assess the following learning outcome/s:



  • be able to explain key concepts in globalisation and assess the implications for Australia in general as well as Australian and international firms and their business practices.

  • be able to analyse international business environments and practices, and evaluate how they are being shaped by economic, financial, socio-cultural, political and legal forces.

  • be able to investigate different socio-cultural and ethical environments in the international arena and explain the implications for conducting business.

  • be able to research and evaluate the attractiveness and viability of conducting business in specific locations around the globe.



Marking criteria and standards


A copy of the marking guide for this assessment item follows.


· Provided a concise summary of the findings of all sections of the report. Findings for all important factors were provided in the summary.Evaluation of implication demonstrates strong understanding of macro environmental risks and opportunities.


· Background information on the company demonstrates ability to research and synthesize information into a clear and concise exposition of knowledge. Scope of the report clearly and concisely articulated. Clearly identifies key issues relevant to the MNE's external environment including a full well considered discussion.


· The political / legal, economic, socio-cultural / ethical, technology, environmental section presented relevant data and drew clear, insightful connections to key concepts/theory. Evaluation of the data in relation to the country analysed clearly outlined relevant implications for the chosen firm. Evidence of research using a wide range of authentic, current and relevant data sources (eg CIA, WTO, Economist, Transparency International and beyond). Conveys information concisely. No unnecessary content.


· Organisation and presentation was of an excellent standard. Presentation follows guidelines.


· Fluent writing style. Grammar and spelling accurate.


· Consistent and sustained acknowledgement of sources of information and data throughout report. Excellent referencing with majority of citations correctly adhering to APA method. Comprehensive reference list.


· Wide variety of up to date, authentic and appropriate sources used in appropriate context.



Presentation


Assessment 2 should be a maximum of 3000 words. Feel free to use headings/sub-headings to highlight changes in topic.


An ideal assignment is your opinion, supported by evidence from respected/reliable sources, expressed in your own words, and fully referenced as to the source of ideas, facts and quotations. ‘In your own words’ is critical in displaying your understanding of the material, rather than being expert at copy and paste.


The assessment tasks should be within +/- 10% of the word limit. The word count is taken from the first word to the last word and includes quotes.


Quotes must comprise less than 10% of the total word count.


Proof-read your work so that it is free of spelling, grammar and punctuation mistakes.


Use language that is appropriate to academic and professional tasks.


Ensure you use respectful and appropriate terminology.



Requirements



Checklist


1. Read the question and Marking Guide carefully and address all criteria.


2. Ensure you apply relevant theories & concepts.


3. Demonstrate a critical reflection on the theory and practice.


4. Write succinctly keeping within the word limit.


5. Use quality references (text book, journal articles etc).


6. Reference according to the APA6 Referencing Guide (see http://student.csu.edu.au/study/referencing-at csu).


7. Make your essay easy to read and navigate.


8. Use plenty of headings, subheadings.


9. Include and executive summary and a table of contents that includes all of the headings and subheadings. Show that you have thought about how to organise your thoughts. No it is not included in the word count.


10. Use Times New Roman 12 point font, 1.5 line spacing.


11. Use diagrams as necessary.


12. Provide one introduction and one conclusion for the whole essay.

Answered Same DayApr 26, 2021

Answer To: Assessment item 2 Market opportunity report Value: 40% Due Date: 29-Apr-2019 Return Date:...

Akansha answered on Apr 29 2021
147 Votes
PESTEL and SWOT Analysis        1
Name of the Student:
Name of the Institution:
Roll No:
Date of Submission:
Executive summary
The following report looks at the PESTEL and SWOT Analysis of the company Tindo Solar, which is a solar panel manufacturer and provider from Australia. The company wishes to enter India, which is an Asian market, and thus, looks at some of the strengths and weaknesses, as well as internal and external challenges that the company would potentially face. It looks at the Political, Economic, Social, technological, Environmental and Legal Issues that could be faced by the company, as well as the Strengths, Weaknesses, Opportunities a
nd Threats that are faced by the company.
Contents
Introduction    4
Company Identification    4
Introduction to chosen country    5
Economic / Financial Analysis    6
Political & Legal Analysis    7
Social, Cultural and Ethical Analysis    8
Technology issues    9
Environmental issues    10
SWOT (Strengths, Weaknesses, Opportunities, Threats) Analysis    11
Conclusion    12
Reference list    14
Introduction
A PESTEL Analysis and SWOT Analysis are essential elements in identifying some of the factors that are responsible for the success of a company in any market. It is essential to look at some of the external and internal factors, which could lead to issues for the company in the future market (Urpelainen, 2016).
A PESTEL Analysis looks at some of the political, economic, social, technological, environmental and legal factors that could affect the way that the company is operated, and thus, the overall profit made by the company in the new market. A SWOT Analysis would help the company identify the Strengths, weaknesses, opportunities and threats in the company, which might enable some success in the country.
The company that is chosen for the following is Tindo Solar, which is an organization that specializes in providing solar panels and connections all over the country, and the Asian country that has been taken into consideration is India. Since Tindo Solar is an Australia solar company, the analysis has been done taking into consideration the unique market that India is. It looks at some of the positive and negative factors that are in place to ensure success.
Company Identification
Tindo Solar is one of the premier solar panel companies in Australia. Currently based out of Adelaide, the company is renowned for providing premier solar panels that are built especially taking the Australian weather conditions in mind. It is a high-tech solar company, and one of the main aspects of the company is that it is able to have a fully automated production line that is mainly green.
The company offers rates that are extremely competitive, and starts only at $2000. This makes it extremely affordable, even to the average individual. The solar panels are made in Australia, and especially made to suit the climate of the country, which adds to the appeal of the company as well. Another positive aspect of the company would be the 25 year guarantee program that is in placer to ensure that the customers are able to get their money’s worth as well.
Because of the nature of the company, and the products that are sold, the organization is able to make a profit of $ 1 million, which makes it extremely limited. By operating in another country, the organization hopes to expand their clientele, and to bring in more revenue as well.
Because of the climate of Australia, which provides a unique way in which solar energy can be harvested in order to make increased electricity that is clean and green, the growth of the company is significant (Sen, Ganguly, Das, Sen & Dey, 2016). However, in many cases, the market has become extremely saturated in Australia, which is the main reason that the organization wishes to open branches in Asia. The Asian weather would be suitable for solar panels, since many Asian countries are warm, tropical countries, where solar energy can replace the needs of the traditional sources of electricity, and this can lead to an increased amount of profits for the company as well.
Introduction to chosen country
The chosen country of the company is India. There are significant solar panel stores in India, the most famous amongst them is Tata. However, none of them are able to supply the products at the scale that Michaels would be able to provide.
The Indian economy is the world’s 6th largest economy when it comes to GDP. It is also one of the fastest growing major economies, and would become the gateway to Asia if the company is able to successfully draw business in India (Mohanty, Patra, Sahoo & Mohanty, 2017).
A majority of the country gets sunlight regularly, and would thus, become one of the biggest consumers of solar power in the world if the equipment was made available at a cost that was affordable. There has been an increase in the number of smaller, online stores that are able to stock and sell unique supplies that are not available in the country (Aklin, Bayer, Harish & Urpelainen, 2017). However, none of them are able to provide the items at the scale that Tindo Solar would be able to.
As a country, India has one of the largest middle-class populations in the world, and would thus, be one of the largest markets in the world as well. This would be able to provide a unique opportunity to Tindo Solar to grab the stakes, before any other company, such as Tata.
Economic / Financial Analysis
The main economic factors that would affect the company in India would be the spending power of the people. India is a middle-class country, wherein the average cost of a solar panel is 1 lakh rupees, which is around $1400. The market would be prepped for the arrival of solar panels that are better-equipped to deal with the tropical weather of the country, and would thus, help in trapping more energy.
The Indian government has invested significantly in research that is related to solar energy for large companies. Even on the small scale, in many rural areas, there is significant government funding for the installation and upkeep of solar panels in public and private buildings (Yenneti & Day, 2016). Thus, the economic factors of the country would be in a unique position, since it would mean a significant increase in the profits that can be achieved.
India has the 6th largest GDP in the world, and is 3rd largest in terms of purchasing power parity. Most global businesses have set up offices in the country, since it has been able to achieve immense economic growth since independence. There have also been significant policy changes that have been made by the...
SOLUTION.PDF

Answer To This Question Is Available To Download

Related Questions & Answers

More Questions »

Submit New Assignment

Copy and Paste Your Assignment Here