Assessment InstructionsWhatReferring to the marketing plan template provided below you will be...

Question

Assessment InstructionsWhatReferring to the marketing plan template provided below you will be required to:1. Select the preferred market. This will be based on the case study from assessment one. As a working group youwill choose the market that they feel provides the best level of opportunity for their product category in particularfashion, active wear/sportswear.2. Before you commence writing your marketing plan in step 3, you will need to undertake secondary research anduse statistical analysis of both Australian and international market data to identify trends and developments.Things to consider includes:• The market and why that particular market was chosen• One primary and two secondary objectives• At least three benefits of targeting that market• Any cultural impacts and applications for reaching this specific target market.• Any implications targeting this market would have domestically, consider include brand reputation,communication barriers/meanings and relevance• Measures of central tendency to determine correlations between data sets• Any statistical relevance of trend patterns and impact on the success of that market• A competitor analysis and review from their data sets that clarifies the size of the market for your chosenproduct• A comparative analysis for your chosen marketPlease note: The research from the above information collected will assist you in completing the below marketing plan.3. Use the following template to produce your marketing plan:a) Executive Summary (write this part last after completing the report approx. 250-350words)b) Table of Contents (should be based on this template with additions as sub-header where applicable)c) Introduction (in which you must describe the product you have selected)d) The market it currently operates in, which includes:(1) an introduction to the market(2) a brief company profile (can be a company and brand of choice within category)e) International (foreign) Market(s) opportunity and market description and cultural impactsInclude details for the market(s) being covered:(1) Target market & segment(s)(2) Objectives (1-primary & 1-secondary)(3) Identify applicable codes regulations and legal requirements(4) Identify details of the 4Ps (as applicable to your product)(5) buying patterns (Identify market and trends – countries purchase volume)(6) opportunity – for import/export(7) PEST(LE) analysis(8) SWOT Analysis (competitor analysis)f) Data Interpretation(1) Measures of central tendency to determine correlations between data sets(2) Qualitative analysis of international market informationg) Conclusionh) References (Use the RMIT University, Harvard easy cite tool (library)i) Appendix (List all resources used and copy of section of reports where applicable)

Shalini · Accepted Answer

CASE STUDY
Executive Summary
This report would focus on the company that is looking to channelize its product line in the international market. In this report, the company's domestic country is New Zealand and it is looking to expand its business internationally in Australia. The product line that is considered by the company here in the fashion product label that is categorizing the products especially for the female section of the society. Moreover, the company would also be looking to channelize its effort to stabilize itself as one of the prominent marketers in the scenario. The report focuses on several sections related to this aspect.
Table of Contents
Introduction	4
The Market	4
Brief Company Profile	4
International Market	4
Target Market and Segment	4
Objectives	5
Primary Objective	5
Secondary Objective	5
Codes Regulations and Legal Requirements	5
4ps	5
Buying Patterns	6
Opportunity	6
PESTLE ANALYSIS	6
SWOT Analysis	7
Data Interpretation	8
Measures of Central Tendency to Determine Correlation between Data Sets	8
Qualitative Analysis of International Market Information	9
Conclusion	9
Company Profile	9
Introduction
The product that has been selected for this report is the fashion line that would include several product labels including women's suits, ensembles, jackets, blazers, dresses, skirts, divided skirts, trousers. The product is an extensive fashion line that is incorporated for women that hold on several categories of dresses. The product line is very specific and focuses prominently on the female section of society. The product would hold on significance for the population of the specific target market that is channelized for the purpose and processing of the company.
The Market
The market in which the company operates in New Zealand. The product parent company is considered New Zealand. The market of New Zealand is extremely proficient and preferable considering the fashion product line and the product that are specifically chosen in this report context. The product line currently operates in New Zealand where all the specifications and the manufacturing of the products are taken into consideration. The products are delivered and exported from the manufacturing house that is established and functioned in New Zealand. The domestic market of the company is the main base of the company's products and manufacturing (Amankwah-Amoah, Boso & Debrah, 2018). The market of the product and the company seem to be much more focused upon the little details that would help them in refining their products and the services they offer relatively.
The above graph represents that the trends in the domestic market has shown a tremendous growth with the passing years which strengthens the company market condition viably.
Brief Company Profile
The company considered here in the report is one of the most prominent companies that deal in the fashion line products and apparels specially for the female customers. The company initially assembles the fashion-related dresses for the women of the country and for the other specified target market that would be channelized by the company for their business purpose. The company develops the products that would be liked preferably by both the domestic market as well as the international markets in which the company would be dealing. All this would be comparably important for the company and its product line as well (Gomes, Sousa & Vendrell-Herrero, 2020).
The company is looking to channelize its specialized products in the international market that would considerably help them in making their reach to the most absolute positions.
International Market
Target Market and Segment
The target market chosen by the company in the international market is Australia. The country Australia is the major target market of the company and the target segment that would be preferably focused on this entire scenario are the women. As Australia has a huge market where the companies can preferably channelize their product. As the product line is specifically centered on women as the garments and the clothes are specifically for the women and girls that is the reason they are the main target segment. The target market and segments are channelized specifically focusing on the company operations and designs (Cateora et al., 2020). The target market and the market segment is chosen as Australia as the company was extensively focusing on the international market that would considerably help them in channelizing their operations more viably. And Australia is one of the most preferred market segment.
Objectives
In the meanwhile, the company has certain primary and secondary objectives that the company would be looking to fulfill.
Primary Objective
The primary objective here for the company is the company would be extensively looking upon establishing its brand as well as the product line in foreign markets too as channelizing the product on the international level is the main goal of the company.

Assessment InstructionsWhatReferring to the marketing plan template provided below you will be required to:1. Select the preferred market. This will be based on the case study from assessment one. As...

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