Assessment instructions Position Report Instructions For this assignment you will need to write a 1500-word position report on an international hotel chain, taking into consideration the strategic and...

International hotel chain
International hotel chain
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Contents
Executive Summary    3
Introduction    3
Findings    3
Porter’s Five Forces Analysis    4
PESTLE Analysis    6
Strategic and tactical management decisions    8
Conclusion    9
Recommendations    9
References    11
Executive Summary
The strength of the accommodation market affects the way the room is sold and the price that can be charged to meet the accommodation needs of the passengers. The industry is a multi-faceted industry with a range of accommodations, attractions, and transportation to make it easy to enjoy. However, the industry is usually seasonally limited to the economic viability of holidaymakers. Marriott International Group, the operator and franchisee of global hotel and accommodation facilities, prioritizes Courtyard by Marriott. This report covers an international chain of hotels, taking into account the strategic and tactical management decisions they need to increase market share, and analyzing any available financial and economic data to inform management decisions.
Introduction
The main objective of this report is to consider the strategic and tactical management decisions that international hotel chains need to take to increase market share and to analyze any available financial and economic data to inform management decisions. This report should explore the current situation of this hotel chain. This report helps to understand and determine the current status of Marriott International Hotels. According to each theoretical model, Porter's five force analysis and PESTLE analysis of Marriott's status, practical advice on how to improve the status quo also contribute to the professional readers of this report.
Findings
A current position of Marriott International hotel chain is in
Marriot International is the largest business with more than the 3,600 hotels in 74 countries. Marriott International manages various hotel brands. Marriott Hotels & Resorts has more than 500 hotels, two-thirds of which are located in the United States. This is a full-service hotel: fully equipped fitness and business center, shops and swimming pool. Marriott Executive Apartments offers accommodation for business people. Marriott is currently undergoing successful expansion efforts, resulting in significant revenue growth. In the latest financial data on 30 June 2015, revenue of Marriott is reported $15.22 billion, an increase of 5.89%. Revenue development seems to prove that Marriott has expanded its catalog from 655,625 hotel rooms in 2013 to 715,764 in 2014 ("Case Study- Marriott International - Value forYou", 2019). Marriott International is one of the leading hotels chain. Over the years, Marriott International has redefined the way it conducts its services. Courtyard by Marriott has a strong corporate culture; "This is the people who serve people," which leads to the core values and a key to continued growth and satisfaction, inspiring the best performance during travel, and designed to help achieve and recharge Humanized experience. The Courtyard is a superior mid-price option hotel, designed for short business trips, designed with true Caribbean hospitality, making guests feel like a "home away from home", just minutes from the Spanish port and close to the entertainment center And the National Stadium (Orlob, 2004).
Porter’s Five Forces Analysis
Threats of New Entrants
Hospitality new entrants reduce innovation by lower pricing strategies as well as providing customers with a new value proposition, bringing innovation, latest methods of doing things and putting pressure on Marriott International. Marriott International must address each of these challenges as well as establish an effective barrier to safeguard its competitive benefits.
Bargaining Power of Suppliers
All the industries in lodging industry purchase raw material from a huge variety of suppliers. A dominant supplier can decrease the income that Marriott International can make in the market. A Powerful supplier in the service business uses their negotiating power to extract the higher prices from the industries in the Hospitality field (Agarwal, Krishna Erramilli & Dev, 2003).
Bargaining Power of Buyers
Buyers are generally demanding. They also want to purchase the finest products at the lowest probable price. In the long run, this puts such pressure on the profitability of Marriott International. The stronger and smaller the consumer base of Marriott...