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Assessment Information COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969 This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS Provider Code 02426B. Assessment Information 2 Subject Code: MKT301 Subject Name: Consumer Behaviour Assessment Title: Length: Individual Investigation Report 1200 words (+/- 10% allowable range) Weighting: 40% Total Marks: Submission: 40 Online via Turnitin Due Date: Week 10 . Assessment Description . In this individual assignment, you will be given an opportunity to further explore the complexities of consumer behaviour by examining cultural factors influencing consumer decisions to purchase products in a digital market space. This will enable you to review the place of consumption in the modern society critically. Individually, you are required to conduct extensive research of the most recent scholarly and peer- reviewed literature about online shopping behaviour of consumers in the Australian Retail Industry. Please note that the date of publications should NOT exceed ten years. In examining found literature, you are required to: 1. Identify and critically examine the three most recent issues related to online shopping and cultural influences on consumer behaviour. 2. Propose three marketing focused solution per each of the identified issues above. 3. Include three industry examples that justify and validate proposed solutions. You are required to reference at least 10 sources of information that are referenced in accordance with Kaplan Harvard Referencing Guide. These may consist of government publications, industry reports, and journal articles. Your investigation report MUST follow a professional structure: Title Page Critical Analysis of Identified Issues Recommendations Industry Examples Reference List . Assessment Information COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969 This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS Provider Code 02426B. Assignment Submission This file must be submitted as a ‘PDF’ document to avoid any technical issues that may occur from incorrect file format upload. Uploaded files with a virus will not be considered as a legitimate submission. Turnitin will notify you if there is any issue with the submitted file. In this case, you must contact your lecturer via email and provide a brief description of the issue and a screenshot of the Turnitin error message. You are also encouraged to submit your work well in advance of the deadline to avoid any possible delay with the Turnitin similarity report or any other technical difficulties that may occur. Late assignment submission penalties Penalties will be imposed on late assignment submissions in accordance with Kaplan Business School “late assignment submission penalties” policy. Number of days Penalty 1* - 9 days 5% per day for each calendar day late deducted from the total marks available 10 - 14 days 50% deducted from the total marks available. After 14 days Assignments that are submitted more than 14 calendar days after the due date will not be accepted and the student will receive a mark of zero for the assignment(s). Note Notwithstanding the above penalty rules, assignments will also be given a mark of zero if they are submitted after assignments have been returned to students *Assignments submitted at any stage within the first 24 hours after the deadline will be considered to be one day late and therefore subject to the associated penalty For more information, please read the full policy via https://www.kbs.edu.au/wp- content/uploads/2016/07/KBS_FORM_Assessment-Policy_MAR2018_FA.pdf. Assessment Information COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969 This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS Provider Code 02426B. Important Study Information Academic Integrity Policy KBS values academic integrity. All students must understand the meaning and consequences of cheating, plagiarism and other academic offences under the Academic Integrity and Conduct Policy. For details on academic integrity policies and penalties, the reassessment process, and the appeals process, please refer to http://www.kbs.edu.au/current-students/student-policies/. Word Limits for Written Assessments Submissions that exceed the word count by more than 10% will cease to be marked from the point at which that limit is exceeded. Study Assistance Students may seek study assistance from their local Academic Success Centre representative or refer to the study help on the MyKBS Academic Success Centre page. You can find this by clicking on the top page toolbar: My Services>Academic Success Centre>Study Support Resources http://www.kbs.edu.au/current-students/student-policies/ COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969 This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS Provider Code 02426B. MKT301 Assessment 2 Marking Rubric – Individual Investigation Report 40% Marking Criteria NN (Fail) 0 – 49% P (Pass) 50 – 64% CR (Credit) 65 -74% DN (Distinction) 75 – 84% HD (High Distinction) 85 -100% Critical Analysis /30 marks Your analysis does not satisfactorily identify and/or examines issues related to online shopping and cultural influences. Your analysis partially identifies and examines issues related to online shopping and cultural influences. Your analysis satisfactorily identifies and examines issues related to online shopping and cultural influences. Your analysis strongly identifies and examines issues related to online shopping and cultural influences. Your analysis critically identifies and thoroughly examines issues related to online shopping and cultural influences. Recommendations /30 marks The quality of your recommendations is poor and/or incoherent. Industry examples are absent. You have drawn some useful recommendations although a more comprehensive analysis of the issues would have been helpful. Industry examples are somewhat relevant. You have drawn mostly useful recommendations that are supported by mostly relevant industry examples. You have drawn varied, well- researched and compelling recommendations that are supported by relevant industry examples. You have drawn dynamic, comprehensive and convincing recommendations that are supported by relevant industry examples. Research /20 marks Your research lacks focus because of an unsuitable choice of sources. You have selected some appropriate scholarly sources. Better use of quality sources would help focus your research. Your research is focused, drawn from a reasonable selection of scholarly sources. Your research is focused, complemented by a quality selection and range of scholarly sources. Your research is extensive and focused, complemented by a quality selection and range of scholarly sources. Report Format /20 marks Spelling and/or grammar is consistently incorrect, impacting on the flow and readability of your review. The format chosen for your report lacks thought and consideration for the intended audience. The reference list is absent/or does not include appropriate sources of information. Even though grammar and spelling are an issue, they do not detract very much from the readability of your review. The format chosen for your report is appropriate, but major improvements would enhance its presentation. In-text referencing and the reference list includes some appropriate sources of information and does not adhere to Kaplan Harvard Referencing Style, with major errors. Mostly correct grammar and spelling are very good but with occasional errors. The format chosen for you report is appropriate but some improvements would enhance its presentation. In-text referencing and the reference list includes appropriate and extensive sources of information and adheres to Kaplan Harvard Referencing Style, with minor errors and the occasional major error Errors in grammar and spelling are rare. Your report is professionally presented and has been submitted in the appropriate format. In-text referencing and the reference list includes appropriate, extensive and scholarly sources of information and adheres to Kaplan Harvard Referencing Style, with only the occasional minor error. Correct grammar and spelling throughout the review with no obvious errors.