Assessment Information 1 Subject Code: MKT304 Subject Name: Strategic Marketing Assessment Title: Length: Individual Video Project 7 minutes (no more) Weighting: 30% Total Marks: Submission: 20 Marks...

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Assessment Information 1 Subject Code: MKT304 Subject Name: Strategic Marketing Assessment Title: Length: Individual Video Project 7 minutes (no more) Weighting: 30% Total Marks: Submission: 20 Marks for Presentation 10 Marks for Slide Deck Online via Moodle Due Date: Week 6 . Assessment Description . This is an individual assessment that will allow you to exhibit your understanding of some of the important strategic marketing concepts. For this assessment you are to follow the steps below. You then will be required to create a 7-minute video presentation and upload on your portal along with your slide deck supported by your narrative in the notes section. 1. Choose one of the following brands. a. LG b. Google c. Tesla d. HSBC e. Telstra 2. Discuss your rationale for choosing this specific brand. 3. Discuss Brand equity of your chosen brand. 4. Give an example of 3 different touch points for your chosen brand. 5. One Brand channel/opportunity. 6. Your analysis of chosen brand’s Archetype. 7. Future brand strategy for your chosen brand. 8. How the organization is currently protecting their brand. For those students who have limited experience in video making techniques, it is recommended to read video FAQs document that is available to you under assessments tab in MyKBS. COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969 This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS Provider Code 02426B. Assessment Information Assignment Submission Students are encouraged to submit their work well in advance of the deadline to avoid any possible technical difficulties. Please refer to the video FAQs document for further guidance. Late assignment submission penalties Penalties will be imposed on late assignment submissions in accordance with Kaplan Business School “late assignment submission penalties” policy. Number of days Penalty 1* - 9 days 5% per day for each calendar day late deducted from the total marks available 10 - 14 days 50% deducted from the total marks available. After 14 days Assignments that are submitted more than 14 calendar days after the due date will not be accepted and the student will receive a mark of zero for the assignment(s). Note Notwithstanding the above penalty rules, assignments will also be given a mark of zero if they are submitted after assignments have been returned to students *Assignments submitted at any stage within the first 24 hours after deadline will be considered to be one day late and therefore subject to the associated penalty For more information please read the full policy via https://www.kbs.edu.au/wp- content/uploads/2016/07/KBS_FORM_AssessmentPolicy_MAR2018_FA.pdf. . MKT304 Assessment Marking Rubric – Individual Video Project 30% Marking Criteria NN (Fail) 0 – 49% P (Pass) 50 – 64% CR (Credit) 65 – 74% DN (Distinction) 75 – 84% HD (High Distinction) 85 - 100% Knowledge and Application 9 marks Your analysis identifies and applies minimal or none of the relevant strategic brand management theories and concepts Your analysis identifies and applies some relevant strategic brand management theories and concepts Your analysis sufficiently identifies and applies relevant strategic brand management theories and concepts Your analysis significantly identifies and applies relevant strategic brand management theories and concepts You analysis comprehensively identifies and applies relevant strategic brand management theories and concepts Critical Analysis 9 marks Your analysis lacks depth, and your interpretation is not relevant You analyse basic market specific information, and your interpretation is not always relevant You sufficiently analyse and interpret market specific information You thoroughly analyse and interpret market specific information You critically analyse and expertly interpret accurate and specific market information Research 6 marks Your research lacks focus because of an unsuitable choice of sources You have selected basic primary and/or secondary sources Your research is focused, drawn from a reasonable selection of primary and secondary sources Your research is focused, complemented by a quality selection and range of primary and secondary sources Your research is extensive and focused, complemented by a quality selection and large range of primary and secondary sources Format 6 marks Total marks 30 A better selection of illustrative devices would enhance your presentation Your presentation style lacks life and vitality, resulting in audience disengagement Your presentation is dull and irrelevant Your voice tone and projection are poor, showing little or no rehearsal time Your presentation includes some illustrative devices Your presentation style initially captures the audience’s attention, fluctuating throughout Your presentation is adequately presented Your voice tone and projection is either too high, too low and/or struggles to hold the audience’s attention Your presentation includes mostly useful illustrative devices Your presentation style is interesting Your presentation is delivered well Your voice tone and projection holds the audience’s attention most of the time Your presentation includes a wide selection of useful illustrative devices Your presentation style is expressive and interesting Your presentation is professional Your voice tone and projection highlight key points and hold the audience’s attention Your presentation includes a comprehensive selection of useful illustrative devices Your presentation style is very engaging Your presentation is one of high level professionalism You have expertly used your voice tone and projection to emphasize points, capturing and holding the audience’s interest and attention Feedback and grades will be released via Moodle. How to save your power point with your notes Open your power point and click on View. Click on Normal View. You will see notes section like this under your slide. Type your narrative here for each slide. Once you have finished, Click on file and save as. Determine your folder here. Once you click on your respective folder, you will see this dialogue box. Click here save as type and select PDF. Then click on options When you click on options, you will see following pop up. Under Publish options, Select publish what – Notes pages and click OK And Click on save. Once saved your document will look like below. Upload this new file in turnitin.