Assessment (Individual business model and plan)
Submission
: via
LMS/Turnitin
Required
Length:
2,000words
(+/- 10%)
Marks
Allocated
: 40%
Required
File Format:
MS Word
Results
and feedback
:
via LMS/Turnitin, the results for this assignment will only be revealed
after
the final
grades are approved and released officially by the University, according to the
policy.
Assessment
3 Instructions (MUST READ)
Task
Prepare business model and plan for
a NEW,Australia-based, for-profit entrepreneurial venture which
you might set up yourself.
Format
Report format to be used with
headings and sub-headings (see below for the suggested structure &
headings), 12 Times New Roman font, 1.5 spacing. Prepare your report as a MS
Word document, no more than 2,000 words (+/- 10%).
Detailed
instructions
Perform relevant analyses, then
critically describe and discuss the Business Model Canvas and Plan (and its
components) for a brand-new,Australia-based, for-profit
entrepreneurial venture that you might set up yourself in the near future.
The following structure and detail
are suggested (only sections 1-6 below contribute to your word count):
Cover page
: Name of your proposed business venture.(Please
include your full name, student ID, campus, class day & time, and tutor’s name)
Executive Summary
Table of Contents
1.
Introduction
to your proposedAustralia-based,
for-profit entrepreneurial venture.(Explain your idea clearly, so that
first time readers can understand. It is expected that you cover at least some
important information such as product features/benefits/experiences, who and
where the target customers are, what customer needs/wants/problems the venture
is trying to address).
2.
Innovation and
Differentiation
. (How innovative is your proposed
business idea,and what might makeyour
proposedproduct/service differentiated from/better than current
oppositions/competitive offerings on the market)
3.
Industry and market
analysis
.(Support your analysis and
arguments with relevant secondary data, and apply and reflect on relevant
theories where possible or relevant).
4.
Product
feasibility, Market feasibility and Economic feasibility
.(Refer to chapter 3 in the prescribed
textbook for the relevant framework).
5.
Business Model
Canvas
.(Make sure youinclude
a completed Business Model Canvasfor your proposed venture at the
beginning of this section, and support your analyses and arguments for the
below sub-sections with relevant secondary data, and apply or reflect on
relevant (entrepreneurship) theories where appropriate).
4.1. Customer Segments
4.2. Value Proposition
4.3. Customer Relationships
4.4. Channels
4.5. Key Activities
4.6. Key Resources
4.7. Key Partners
4.8. Cost Structure
4.9. Revenue Structure
6.
Conclusion
7.
References
:(at least 12 references, including no
less than 03 academic references, all correctly cited using Harvard or APA
referencing style).
Appendices
(if required).