Answer To: attached task and template
Dilpreet answered on May 23 2024
BSBWRT301 Write simple documents Trainer Guide
SITXMGT002 Establish and conduct business relationships
Project Portfolio Template
PROJECT PORTFOLIO
Project Portfolio Template
This document will form a portfolio for submission of work for this assessment. Complete each section and submit to the Assessor for marking with the final assessment documents.
Section 1: Background Research
Use the table below to record information about your case study business and research that you carry out on the other two businesses. You can use this information to help you negotiate business opportunities so ensure that you are thorough in your research so you understand what benefits and opportunities can be made from establishing a relationship with them.
Name of your selected case study business: catering business named Damm Fine Food Co.
Website link: https://www.dammfinefood.com.au/
What is the main industry sector for this business?
The industry sector of Damm Fine Food Co. is event and catering industry. The company provides food services in weddings, corporate meetings, and other social events.
Explain the industry structure and how this business fits into it.
The industry structure of Damm Fine Food Co. can be characterised as high-end event management and catering services for weddings, corporate meetings, and other local events (Myllynen, 2021). The business fits into the industry as it provides food services along with venue management to make events a huge success.
Outline the main products and services provided by the business (include any pricing structures).
The company offers food services as per the demands of the customers and as per the suitability of the event. This company also manages venue for its customers. Their menu is full of local and international delicacies the customer can choose from. Their drinks and food package starts from $190 per person.
What memberships or associations does the business have?
This catering service company is a member of Restaurant & Catering Association, and Meetings & Events Australia.
List any marketing and or purchasing activities that you could offer other businesses to promote collaboration.
To promote collaboration, Damm Fine Food Co. can co-brand events with other similar businesses (Fakhravar & Tahami, 2022). They can also include other authentic international dishes in their menu in collaboration with food services, who excel in such menus. Their can be social media promotions and local events in partnership with other similar businesses to promote this catering business. They can provide clients with bundled services, wherein they can offer discount packages for the customers.
Use the following tables for the businesses that you will meet with.
Name of first business: Wedded Wonderland known for their wedding supply services
Website link: https://weddedwonderland.com/
What is the main industry sector for this business?
The main industry sector of the business can be characterised as event management, and wedding planning. They provide exclusive wedding planning services through their contacts with top suppliers.
Explain the industry structure and how this business fits into it.
The structure of the wedding planning industry includes planners, wedding decorative, and furniture, and stylists. Wedded Wonderland with the help of top-rated suppliers customise and personalise the weddings of their clients and provides them with an exceptional wedding experience.
Do they have any current relationships or links with other businesses?
This online platform is in business relationships with local vendors, wedding venues, resorts for destination weddings, and many other international suppliers as well. They also conduct a flagship event named week, which is aimed at bringing together several similar businesses and come up with packages and deals, which can be a win-win situation for all the businesses, who are a part of it (Gulati, 2022).
What opportunities are there to work with this business?
Damm Fine Food Co. can enter a deal with Wedded Wonderland to provide food services at all the events organised by this business. Coming up with bundled deals, which helps to provide the client with a complete wedding package and disvounts can hep both the businesses grow while making significant number of profits. This will also help the business leverage the good will of wedded wonderland.
How does the business use social media to interact within the industry?
To interact with the industry, this business primarily leverages on social media platforms such as Instagram, Facebook, and Twitter (Martínez-López et al., 2022). They share picture of the venues where they manage events, and spotlights of the events they conducted. Their social media pages promote open discussions within the industry.
Identify how this business networks.
The business network includes business partnerships with local vendors and international vendors. They connect with similar businesses through social media platforms and other online forums.
With regard to this business, what are their current sources of supply and how does this compare with what you can offer?
Their current sources of supply include venues, florist, and, furniture. As a catering business, food services can be offered to wedded wonderland. They can be offered with menus containing national and international cuisines. Furthermore, they can also be offered customised services as per the event.
What professional networks does this business use?
The business associations and networks of wedded wonderland include associations with the local suppliers, online communities through forums as well as through social media platforms.
In what way could you engage regular contact with the business based upon their current networking approaches?
To be in regular contact with the business it is important to be a part of the social media communities they have created (Cartwright et al., 2021). Also, to be in touch with this company it is important to be a part of the online forum.
Include any further information that you think will support your understanding of the business and that you can use to make viable proposals or agreements for collaboration.
To further understand the business, it is essential to know their target customers. It is also important to know their suppliers. Also, to understand the business it is important to be a part of their social media drives.
Name of second business: Miss Ladybird Cakes
Website link: https://ladybirdcakes.com.au/
What is the main industry sector for this business?
The main industry sector of this business is to come up with custom, and personalised cakes for special occasions such as wedding.
Explain the industry structure and how this business fits into it.
This industry sector can be characterised as a part of the hospitality sector. It mainly focuses on custom and personalised cakes. This cake business fits into the industry because they design personalised wedding cakes.
Do they have any current relationships or links with other businesses?
This business coordinates with businesses, who provide other wedding services such as florists, caterers, and venue managers (Sangchan, 2022).
What opportunities are there to work with this business?
One of the major opportunities as a catering business to work with this business is that we can give the clients joint packages with discounts. Also, there can be social media collaborations.
How does the business use social media to interact within the industry?
This business has been using social media platforms to show their designs and to reach out to a greater number of potential customers.
Identify how this business networks.
This business networks by coordinating with wedding planners, venue managers, and other wedding service providers. They are also in contact with the direct customers.
With regard to your business, what are their current sources of supply and how does this compare with what you can offer?
Their current sources of supply include high quality ingredients from the local suppliers. As a catering business, gourmet food items can be offered to them (Walter et al., 2022). They can also be given the offer of bundled services.
What professional networks does this business use?
They make use of references from the wedding planning industry, social media platforms of wedding planners, event managers, and caterers.
In what way could you engage regular contact with the business based upon their current networking approaches?
To engage with this cake business, it is essential to connect with them directly through email or contact number. Also, they can be reached out through their social media platforms.
Include any further information that you think will support your understanding of the business and that you can use to make viable proposals or agreements for collaboration.
To understand the Miss Ladybird Cakes, it is important to analyse their target customers. Also, their designs need to be evaluated to ensure they are as per the changing market trends. Before coming into an agreement with this business it is also necessary to ensure how they transport their cakes to different venues.
Section 2: Outcomes from networking event
Use the tables below to record information discussed with the two business you met with and reflect on the way the agreements will be formed.
Name of Business: Wedded wonderland
Briefly summarise how you think the meeting went. What were the key takeaways?
The meeting with the business went well. The representatives of the busienss were very cooperative and showcased some extraordinary communication skills. The key take aways from the meetings include that to work with the business, it is essential to establish clear and concise communication channels. Also, coming up with bundle deals and packages with the business will be a great option as this will help to provide complete wedding packages to the customer as a one stop solution for all their wedding planning (Sangchan, 2022). Also, this will allow...