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Answered 3 days AfterApr 14, 2024

Answer To: Student resources attached

Anjali answered on Apr 17 2024
16 Votes
Section1
Hello Paul,
This is to inform you that I am your new resort manager, who is hired to manage the financial aspects of Blue Healer. For this purpose I need to know the scope and nature of the business first so that I can manage the business according to the requirement. I am responsible for making the marketing budget for the business kindly provide me the relevant information of the business that includes the following details:
To identify the scope of the budget I need to know the facts related to investment, capital decision, and financial decision dividend decisions and profit management etc. For this purpose suitable documents are required such as the financial plans, budget plans and ex
penditure of the previous years. The details related annual year reports of the company are required o that I can get the clear picture about the business budge, sales and expenditure. The internal and external factors can only be analysed through the reports therefore it is necessary for me to access the reports related to previous years. The details related to previous year expenditure also required that help to provide an overview of cash flow I the company, for this purpose you need to provide me the budgetary details of company. The details related to any kind of deviation I the cost management plan is also required that help me to understand the financial issues in the company, if applicable. On the basis of these details I can design better financial management plan that help to manage the risks related to cost overrun in the company. The details related to mission and vision of the company that is defined by your team is also required, please provide me the suitable details so that I can proceed further with the opportunities. The details related to marketing expenditure is also required that help me to make the effective decision in concern of new marketing plan and budget to attract the target audience in the company. The scope and nature of the budget can be analysed easily by the use of annual year reports, I is quite necessary for me to access these resources to ensure the success of the business. The business oriented decision can only be generated on the basis of these details therefore; it is humble request of mine to you to provide the details related to previous budget of the companies so I can handle the business in more effective manner.
ABC
Resort manager
Blue healer
Section 2
Section 3
Respected sir,
I am attaching my marketing brief report in this email kindly tell me any updates related to this report and any input from your side would be highly appreciated. My marketing brief report is including the information related to marketing expenditure, the source of information and external factors that can affect the marketing budget of the business. The expenditure that is required to manage the different marketing the channels of the company are mentioned in this report such as the cost required for campaigning (national marketing, local marketing, public relations, content marketing, social media, online, advertising market research and sales campaigning). This report includes the details related to total marketing budget in the year of 2021 and 2022 that is $5000. Kindly provide your feedback on the respected report; your feedback will be highly appreciated.
ABC
Resort manager
Blue healer
Section 4
    Blue Healer Spa
    
    
    
    
    
    
    
    
    
    
    
    
    Master Marketing Budget (monthly)
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    2020 - 2022 FY Projected expenses
     
     
     
     
     
     
     
     
     
     
     
    Marketing Activity
    July
    August
    September
    October
    November
    December
    January
    February
    March
    April
    May
    June
    2019/20 Total
    staff/personnel
    75
    75
    75
    75
    75
    75
    75
    75
    75
    75
    75
    75
    $900
    sales support
    75
    75
    75
    75
    75
    75
    75
    75
    75
    75
    75
    75
    $900
    advertising
    100
    100
    100
    100
    100
    100
    100
    100
    100
    100
    100
    100
    $1,200
    public relations
    100
    100
    100
    100
    100
    100
    100
    100
    100
    100
    100
    100
    $1,200
    research
    75
    75
    75
    75
    75
    75
    75
    75
    75
    75
    75
    75
    $900
    Miscellaneous
    100
    100
    100
    100
    100
    100
    100
    100
    100
    100
    100
    100
    $1,200
    Total
    $525
    $525
    $525
    $525
    $525
    $525
    $525
    $525
    $525
    $525
    $525
    $525
    $6,300
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    2021-2022 Actual Expenses
     
     
     
     
     
     
     
     
     
     
     
     
    Marketing Activity
    July
    August
    September
    October
    November
    December
    January
    February
    March
    April
    May
    June
    2019/20 Total
    staff/personnel
    50
    50
    50
    50
    50
    50
    50
    50
    50
    50
    50
    50
    $600
    sales support
    50
    50
    50
    50
    50
    50
    50
    50
    50
    50
    50
    50
    $600
    advertising
    90
    90
    90
    90
    90
    90
    90
    90
    90
    90
    90
    90
    $1,080
    public relations
    90
    90
    90
    90
    90
    90
    90
    90
    90
    90
    90
    90
    $1,080
    research
    50
    50
    50
    50
    50
    50
    50
    50
    50
    50
    50
    50
    $600
    Miscellaneous
    85
    85
    85
    85
    85
    85
    85
    85
    90
    90
    90
    90
    $1,040
     
    $415
    $415
    $415
    $415
    $415
    $415
    $415
    $415
    $420
    $420
    $420
    $420
    $5,000
Section5
In the newly developed marketing budget plan the different factors that can affect the expenditure like public relations, advertising, market research and advertising campaigning. The cost that is required to manage the different channels like social media adverting, sales support etc is included in this document that help to clear picture about the expenditure of different channels, on the basis of which effective decisions can be formulated. My marketing plan includes the details of every month of the year 2019 and 2020 that provide a clear overview of marketing expenditure of the company. The horizontal and vertical analysis technique are used to define the total projected and actual budget of the company, by the use of this approach it is easy to understand the monthly the yearly expenditure. This budget also used to analyse the monthly and yearly deviation in the cost or expenditure of marketing of blue healer. This report includes the details related to actual total to date marketing budget that is $5000, and projected marketing expense of company that is $6300.
Section 6
Respected sir,
I am writing you this email to provide an overview of the suggested improvement in the budget discussed in the corresponding meeting, kindly go through the details and attachment attached in this email. Following are the improvements suggested by the management for the corresponding marketing plan:
It is necessary add the more factors like national marketing, local marketing, content marketing, social media and online expenditure in your budget plan and the details related to difference in the expenditure must be provided in the budgetary plan. Following is the attachment attached that help to provide an overview of total expense alongside the recommend...
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