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Assessment Details and Submission Guidelines Trimester T2 2020 Unit Code HI6006 Unit Title Competitive Strategy Assessment Type Individual Assessment Title Tutorial Questions Purpose of the assessment (with ULO Mapping) This assignment is designed to assess your level of knowledge of the key topics covered in this unit and application of strategy development and implementation theory to contemporary business cases. Maps to Unit Learning Outcomes 1,2,3,4. Weight 50% of the total assessments Total Marks 50 Word limit Between 1000 and 2000 words Due Date Week 14 Friday, i.e. final cut-off 12 midnight on Friday 23 October. No exceptions. Penalties apply for late submissions. Each student will be permitted only ONE submission to Blackboard. You need to ensure that the document submitted is the correct one. Submission Guidelines • All work must be submitted on Blackboard by the due date along with a completed Assignment Cover Page. • The assignment must be in MS Word format, 1.5 spacing, 12-pt Arial font and 2 cm margins on all four sides of your page with appropriate section headings and page numbers. • If used, reference sources must be cited in the text of the report, and listed appropriately at the end in a reference list using Harvard referencing style. HI6006 Online –Tutorial Questions Submission HOLMES INSTITUTE FACULTY OF HIGHER EDUCATION Page 2 of 2 Purpose: HI6006 - Tutorial Questions Submission Specifications The purpose of the Tutorial Submission is to ensure that students have familiarised themselves with the Competitive Strategy lectures of weeks 2-11 and are able to apply the strategy models to the cases discussed in Tutorials of week 2-11. In the current Online Learning Environment this submission counts instead of a final exam Details Write your answer to each of the tutorial questions specified as being assessed. Plagiarism is a breach of academic integrity and may result in a grade of ZERO and a report of Academic Misconduct. Your final submission is due and the final cut-off is Friday of week 14, i.e. 23 October at 12 midnight. Each student will be permitted only ONE submission to Blackboard. You need to ensure that the document submitted is the correct one. The questions to be answered are; Question 1- Week 2. Analyse the mini case regarding German luxury cars using the five competitive forces to determine the industry’s attractiveness. (7 marks) Question 2.- Week 4. Describe the risks David Jones faces with the differentiation strategy. - (7 marks) Question 3. - Week 8. Walmart expansion in China carries multiple risks, identify and discuss. Refer to the case study information to support your discussion- (7 marks) Question 4. - Week 9. What advantages and disadvantages General Electric international cooperative strategies would bring? - (7 marks) Question 5. - Week 7. From the Starbucks case, can you identify any organisational capabilities that Starbucks has been able to develop through these experiences? How will these organisational capabilities translate to core competencies that give Starbucks a sustainable competitive advantage in their industry? (11 marks) Question 6. - Week 11 How does Jack Yun Ma (Founder / Director) shape the strategic direction of Alibaba Group? Refer to the case study information to support your discussion. - (11 marks) Assignment Structure HI6006 Online –Tutorial Questions Submission Standard Assignment Cover Page Heading: Tutorial Submission - Answers to Tutorial Questions of Weeks 2 – 11 Sub-Headings: Question 1- Week 2; Question 2.- Week 4; Question 3. - Week 8; Question 4. - Week 9; Question 5. - Week 7; Question 6. - Week 11 Answer each of the specified questions within 200 – 400 words. List of references: you MUST consult and reference academic articles and or (if applicable, i.e. reference the strategy models and/or lecture materials you use in your answers) to support your analysis. You must use Harvard Referencing Academic Integrity Holmes Institute is committed to ensuring and upholding Academic Integrity, as Academic Integrity is integral to maintaining academic quality and the reputation of Holmes’ graduates. Accordingly, all assessment tasks need to comply with academic integrity guidelines. Table 1 identifies the six categories of Academic Integrity breaches. If you have any questions about Academic Integrity issues related to your assessment tasks, please consult your lecturer or tutor for relevant referencing guidelines and support resources. Many of these resources can also be found through the Study Skills link on Blackboard. Academic Integrity breaches are a serious offence punishable by penalties that may range from deduction of marks, failure of the assessment task or unit involved, suspension of course enrolment, or cancellation of course enrolment. Table 1: Six categories of Academic Integrity breaches Plagiarism Reproducing the work of someone else without attribution. When a student submits their own work on multiple occasions this is known as self-plagiarism. Collusion Working with one or more other individuals to complete an assignment, in a way that is not authorised. Copying Reproducing and submitting the work of another student, with or without their knowledge. If a student fails to take reasonable precautions to prevent their own original work from being copied, this may also be considered an offence. Impersonation Falsely presenting oneself, or engaging someone else to present as oneself, in an in-person examination. Contract cheating Contracting a third party to complete an assessment task, generally in exchange for money or other manner of payment. Data fabrication and falsification Manipulating or inventing data with the intent of supporting false conclusions, including manipulating images. Source: INQAAHE, 2020 System. If any words or ideas used the assignment submission do not represent your original words or ideas, you must cite all relevant sources and make clear the extent to which such sources were used. In addition, written assignments that are similar or identical to those of another student is also a violation of the Holmes Institute’s Academic Conduct and Integrity policy. The consequence for a violation of this policy can incur a range of penalties varying from a 50% penalty through suspension of enrolment. The penalty would be dependent on the extent of academic misconduct and your history of academic misconduct issues. All assessments will be automatically submitted to Self Assign to assess their originality. Further Information: For further information and additional learning resources please refer to your Discussion Board for the unit.