Assessment Details and Submission Guidelines Trimester T1 2021 Unit Code HI6008 Unit Title Business Research Project Assessment Type Individual Assessment Title Assignment 4 - Reflective Journal...

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Assessment Details and Submission Guidelines




Trimester



T1 2021




Unit Code



HI6008




Unit Title



Business Research Project




Assessment Type




Individual




Assessment Title



Assignment 4 - Reflective Journal




Purpose of the assessment (with ULO Mapping)



The purpose of this assessment is to ensure each student is able to
individually
document a critical reflection of their personal learning process, as experienced during this unit.


Matches to Unit Learning Outcomes 1, 2, 3, 4, 6, 7




Weight



20 % of the total assessments




Total Marks



20




Word limit



At least 1200 words




Due Date



Before midnight on the Friday ofWeek 12, i.e. 11 June


S




Submission Guidelines



·All work must be submitted on Blackboard by 12 midnight on the due date, with a correctly and accurately-completed Assignment Cover Page, as one single document. [If no cover page -20% could apply. Late submissions attract penalties at the rate of -5% per day]


·The assignment must be in MS Word format, 1.5 spacing, 12-pt Arial font and 2 cm margins on all four sides of your page with appropriate section headings, paragraphing, and page numbers.


·Though it is NOT compulsory to cite other published work in this assignment, any reference sources that are used must be cited in the text of the report and listed appropriately at the end in a reference list, all using Harvard referencing style.






















Assignment 4 Specifications



Purpose:


This unit aims to give you an opportunity to combine many facets of your acquired MBA skills into the production of a high-quality research project.


Assignment 4 - the Individual Reflective Journal - is to ensure each student is able to contribute to document a critical reflection of their personal learning process, as experienced during this unit. It will be best to build your journal progressively, by making notes each week, starting at week 1 and going through to week 12. Your notes will serve as a reminder of which sections you personally contributed to, what you learnt, and how you experienced the learning process.



A significant aspect of the learning journal will be your reflections on how well you co-operated with your team in the various phases of the Business Research Project, i.e. Topic Approval, Literature Review, and Methodology BUT your emphasis should be on what you experienced, what challenged you personally, how you dealt with that and what you gained as a result. It is NOT enough to objectively summarise what was done. This assignment must reflect and describe your own personaldeeplearning AND be convincing to the reader that you were integrally engaged throughout the learning process.






Assignment Structure should be as the following:






1.Based on my personal contribution to the topic selection, problem definition, research question, writing of topic approval submission, and team charter, how I experienced this, what challenges I faced, and what I learnt from that.



2.Based on my personal contribution to the literature review report, i.e. search process, summarising of relevant articles, designing the outline/argument/structure of the literature review, writing up the literature review, how I experienced this, what challenges I faced, and what I learnt from that.



3.Based on my personal contribution to the research methodology report, i.e. my role in discussions about methods, sampling, questionnaire design, data collection, analysis and interpretation, how I experienced this, what challenges I faced, and what I learnt from that.



4.Based on my reflections of the total research process, the insights I gained and any issues, struggles, challenges, synergies I experienced, both individually and in the teamwork, how I experienced this, what challenges I faced, and what I learnt from that.





















HI6008 Assignment 4 – Individual Reflective Journal - Marking Rubric
































































Very Good



5




Good



4




Satisfactory



3




Poor



2




Unclear



0 / 1




Reflections about:topic identification, problem definition, research question, i.e. what you learnt whilst writing the topic approval submission and team charter


[Max 5 marks]



Deep, insightful, well-stated, comprehensivecapturing of essential learnings, feelings and future opportunities



Good attempt at capturing essential learnings, feelings and future opportunities



Satisfactory attempt at capturing essential learnings, feelings and future opportunities



Poor attempt at capturing essential learnings, feelings and future opportunities



Insufficiently reflective or not communicated




Reflections about:literature review, i.e. what you learnt while conducting the literature search process /summarising relevant articles/ designing the outline of the literature review/ writing up the literature review


[Max 5 marks]



Deep, insightful, well-stated, comprehensive capturing of essential learnings, feelings and future opportunities



Very good attempt at capturing essential learnings, feelings and future opportunities



Good attempt at capturing essential learnings, feelings and future opportunities



Satisfactory attempt at capturing essential learnings, feelings and future opportunities



Insufficiently reflective or poorly communicated




Reflections about:methodology, i.e. what you learnt through discussions about methods/ sampling/questionnaire design/ data analysis and interpretation


[Max 5 marks]



Deep, insightful, well-stated, comprehensive capturing of essential learnings, feelings and future opportunities



Very good attempt at capturing essential learnings, feelings and future opportunities



Good attempt at capturing essential learnings, feelings and future opportunities



Satisfactory attempt at capturing essential learnings, feelings and future opportunities



Insufficiently reflective or poorly communicated




Reflections about:the research experience, i.e. say what insights you gained, and any issues, struggles, challenges, synergies experienced, individually and in the teamwork


[Max 5 marks]



Deep, insightful, well-stated, comprehensive capturing of essential learnings, feelings and future opportunities



Very good attempt at capturing essential learnings, feelings and future opportunities



Good attempt at capturing essential learnings, feelings and future opportunities



Satisfactory attempt at capturing essential learnings, feelings and future opportunities



Insufficiently reflective or poorly communicated




Total Marks (20)




Comments:








/20



Late penalty / Cover Sheet penalty




…………………. Days @ -5% per day = ………………….



No cover sheet / incorrect / inaccurate / not single document = - ……………..%




/20



Answered Same DayJun 11, 2021HI6008

Answer To: Assessment Details and Submission Guidelines Trimester T1 2021 Unit Code HI6008 Unit Title Business...

Preeta answered on Jun 11 2021
162 Votes
1. Contribution to the topic selection, problem definition, research question, writing of topic approval submission, and team.
The selected topic was Benefit of Instagram netwo
rk in promoting business collaboration in manufacturing industry in UK. The whole team wanted to work on something related to social media Since in the current time everyone uses it and it has become an inevitable part of life. As we were all locked up at our home due to the ongoing global pandemic coronavirus, the shops were mostly closed. That time I noticed that people were actually selling their products through Instagram. Many businesses were also collaborating among them to sell the products. I told about my observation to the team and then we all came up with the topic.
The problem was that companies can no longer use the traditional mode of promotion. For instance, as we all team members discussed we no more watches TV and rather we spend most of our time on social media or even on OTT platforms. In such a scenario, digital marketing is inevitable.
Research questions were being framed based on the problem formulated add to present a scenario as to why the businesses should move to Instagram promotion. The topic approval submission was made by the whole team as we all sat together.
in the initial phase of research, when we were actually researching about the topic, I came to know that in fact some of big multinational companies are actually using Instagram since its starting in 2014 to promote the products, at the time when social media marketing was not even a popular concept. The advertising campaign of such companies were we ahead of their time.
2. Contribution to the literature review report.
For the literature review part, I went through several books...
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