Assessment Details and Submission Guidelines
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School
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Business
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Course Name
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Master of Professional Accounting
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Unit Code
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MA616
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Unit Title
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Strategic Management
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Trimester
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T2 2021
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Assessment
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Prof Stuart Orr
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Author
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Assessment Type
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Group Assessment
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Assessment Title
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Strategic Business Plan and Presentation
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Unit
Learning Outcomes covered in this assessment
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1. Analyse the conceptual, theoretical and practical knowledge of strategic management
2. Apply the theoretical models of strategic management such as Porter’s five forces, value chain and lifecycles to work based practices
3. Articulate the key aspects and major processes of a strategic business plan
4. Develop a strategic business plan
5. Explain the role of leadership in changing organizational environment
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Weight
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20% of your overall grade
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Total Marks
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Assessment Part 1 – Strategic Business Plan - 75% of grade
Assessment Part 2 – Presentation - 25% of grade
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Word limit
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2500 words
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Assessment Part 1 – Strategic Business Plan = 2000 words
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Assessment Part 2 – Presentation = (Equivalent to) 500 words
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Release Date
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Week Four
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Due Date
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Assessment Part 1 – Strategic Business Plan – Week 11
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Assessment Part 2 – Presentation – Week 11
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Submission
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• All work must be submitted on Moodle by the due date along with a completed
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Guidelines
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Assignment Cover Page.
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• The assignment must be in MS Word format, 1.5 spacing, 11-pt Calibri (Body) font
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and 2 cm margins on all four sides of your page with appropriate section
headings.
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• Reference sources must be cited in the text of the report, and listed appropriately
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at the end in a reference list using APA or IEEE referencing style for School of
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Business and School of Information Technology and Engineering
respectively.
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Extension
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If an extension of time to submit work is required, an Application for Special Consideration and supporting documentation must be submitted directly to the School's Administration Officer via your MIT AMS login [https://online.mit.edu.au/ams/default.aspx?ReturnUrl=%2fams%2f]. You must submit this application no later than three working days after the due date of the specific piece of assessment or the examination for which you are seeking Special Consideration. Further information is available at:
http://www.mit.edu.au/about-mit/institute-publications/policies-procedures-and- guidelines/specialconsiderationdeferment
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Assessment Task Description
1.0 Assessment overview
Students are formed into groups students to complete this assessment. This assessment is broken into two parts as follows:
Part 1 – Strategic Business Plan – 2000 words Part 2 – Presentation – (Equivalent to) 500 words
Analyse the Haier group using
Case 17 Haier Group
and other sources to construct a business plan.
Your Business plan should analyse the current environmental issues (PESTEL and Five Forces Factors) and
the strategic resources that currently affect the case study organisation.
The presentation will consist of the main issues identified and your recommendations.
You may use the MIT library to conduct your research: acceptable sources are journal articles, business magazines and business reports. You can also make use of IBIS World Company reports. Ensure that when writing you report you use APA reference style when developing your reference list and citations.
2.0 Assessment tasks and requirements
The assessment comprises two components:
2.1 Assessment Part 1 – Strategic Business Plan Due Date: Week 11
Weight:
75% of assignment grade
Format:
The report should use Calibri Body (Font size 11) as the normal text and have margins of 2.5cm all around. Please use reasonable font sizes for headings.
Word limit:
2000 words for the Strategic Business Plan
Submission:
Submit the Strategic Business Plan based on the guidelines provided below.
Task:
• Identify and asses assess environmental factors (PESTEL) that may impact on the organisation
• Identify and research the Five Forces for their potential impact.
• Identify the key strengths the organisation and apply a VIRO analysis to determine which of these represent strategic resources and comment on how these relate to stakeholder needs and the external environment.
• Recommend adhesiveness given its strategic resources and external environment.
• Provide an implementation plan for your recommendations.
• Include a list of academic references that have contributed to your analysis and informed your opinions and recommendations.
Use the following
format
to complete this task, ensure you address each component of the Strategic Business Plan:
1. Introduction
2. The Business
a. Products/services
b. Organisation
Vision statement Mission statement Goals/objectives
b. Organisational Structure and chart Key personnel
3. Macro environmental (PESTEL) Analysis
a. Political and Legal
b. Economic
c. Socio-cultural
d. Technological
4. Porters Five-Force Analysis
a. Direct competition
b. Indirect competition
5. Strategic Resources (VIRO) Analysis
6. Recommendations
a. Assumptions
b. Changes and rationale based on the preceding analysis
c. KPI targets for the strategic changes
d. Implementation plan
7. Conclusion
8. References
2.2 Assessment Part 2 – Presentation Due Date: Week 11
Weight: 25% of assignment grade
Submission:
As part of your submission for this assignment, you will need to make a 5-10 minute video recording of the key features of your report. You may use zoom to do this recording. Set up a meeting for your team members, share the slides and record the meeting.
The recording of the meeting will go on the hard drive of the person who set up the zoom meeting. You will not be able to email this video as it will be too big. Include a link to the video in a dropbox, OneDrive or Google drive location with your submitted report. Ensure that a hard copy of the presentation is submitted to your lecturer before the presentation.
You are encouraged to use engaging visual aids during the presentation, including charts, graphs, statistics, pictures, photos and videos.
3.0 Marking criteria:
3.1
Assessment Part 1 – Strategic Business Plan
Marking criteria is shown in the following table. Marks are allocated as follows:
Section to be included in
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Detailed Description of the Criteria
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Marks
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the report
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Criterion 1
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Clear description of business and its mission, vision,
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5
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Products/services and organisational structure.
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Criterion 2
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Macro- environmental forces (PESTEL) are clearly identified, explained and critically evaluated with reference to a range of sources including theoretical knowledge and literature, industrial reports and observations as appropriate.
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10
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Criterion 3
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Analysis critically evaluates the Porter’s Five- Forces industry conditions, using a range of sources including theoretical knowledge and literature, industrial reports and observations as appropriate.
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15
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Criterion 4
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Strategic Resources Analysis with appropriate use of the VIRO framework, followed by specific recommendations
with goals, KPIs and implementation plan.
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25
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Criterion 5
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Appropriate Report format. Strong introduction, logical flow of ideas in paragraphs, and a comprehensive conclusion.
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10
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Criterion 6
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Skilful use of high quality, credible, relevant 10 or more
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10
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academic sources to develop ideas. Accurate in-text
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citations and references using the appropriate APA style.
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All sources cited. Appropriate paraphrasing and use of
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minimal direct quotes.
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Total
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75
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3.2 Assessment Part 2 – Presentation
Marking criteria is shown in following table. Marks are allocated as follows:
Section to be included in
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Detailed Description of the Criteria
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Marks
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the report
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Criterion 1
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Presentation skills:
Good introduction of the group members and topic. Well prepared and confident.
Clarity of expression in speech.
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5
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Ability to engage audience through use of stage, posture,
appropriate hand gestures and eye contact that support verbal communication.
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Criterion 2
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Presentation structure and quality:
A logical well-organised presentation that includes a few or more of any charts, graphs, statistics, pictures, photos, videos to enhance the quality of presentation.
Use of appropriate headings and sub-headings in the slides.
Ability to answer questions from audience. Time management.
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8
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Criterion 3
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Content:
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10
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A strategic plan that is clearly described and explained by
including
· Introduction
· Organisation: Objectives and goals
· PESTEL analysis
· Five Forces Analysis
· Strategic Resources (VIRO) Analysis
· Recommendations
· Implementation plan
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Criterion 4
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Referencing:
Use of good quality sources Correct APA style referencing
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2
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Total
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25
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