Assessment Details and Submission Guidelines School Business Course Name Master of Professional Accounting Unit Code MA616 Unit Title Strategic Management Trimester T2 2021 Assessment Prof Stuart Orr...

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Assessment Details and Submission Guidelines




School



Business




Course Name



Master of Professional Accounting




Unit Code



MA616




Unit Title



Strategic Management




Trimester



T2 2021




Assessment



Prof Stuart Orr




Author







Assessment Type





Group Assessment




Assessment Title





Strategic Business Plan and Presentation




Unit

Learning Outcomes covered in this assessment



1. Analyse the conceptual, theoretical and practical knowledge of strategic management


2. Apply the theoretical models of strategic management such as Porter’s five forces, value chain and lifecycles to work based practices


3. Articulate the key aspects and major processes of a strategic business plan


4. Develop a strategic business plan


5. Explain the role of leadership in changing organizational environment




Weight



20% of your overall grade




Total Marks





Assessment Part 1 – Strategic Business Plan - 75% of grade


Assessment Part 2 – Presentation - 25% of grade




Word limit



2500 words



Assessment Part 1 – Strategic Business Plan = 2000 words



Assessment Part 2 – Presentation = (Equivalent to) 500 words




Release Date



Week Four




Due Date



Assessment Part 1 – Strategic Business Plan – Week 11



Assessment Part 2 – Presentation – Week 11




Submission



• All work must be submitted on Moodle by the due date along with a completed




Guidelines



Assignment Cover Page.






• The assignment must be in MS Word format, 1.5 spacing, 11-pt Calibri (Body) font






and 2 cm margins on all four sides of your page with appropriate section


headings.






• Reference sources must be cited in the text of the report, and listed appropriately






at the end in a reference list using APA or IEEE referencing style for School of






Business and School of Information Technology and Engineering


respectively.




Extension



If an extension of time to submit work is required, an Application for Special Consideration and supporting documentation must be submitted directly to the School's Administration Officer via your MIT AMS login [https://online.mit.edu.au/ams/default.aspx?ReturnUrl=%2fams%2f]. You must submit this application no later than three working days after the due date of the specific piece of assessment or the examination for which you are seeking Special Consideration. Further information is available at:


http://www.mit.edu.au/about-mit/institute-publications/policies-procedures-and-
guidelines/specialconsiderationdeferment












































Academic



Academic Misconduct is a serious offence. Depending on the seriousness of the case,




Misconduct



penalties can vary from a written warning or zero marks to exclusion from the course






or rescinding the degree. Students should make themselves familiar with the full policy






and



procedure



available



at:




http://www.mit.edu.au/about-mit/institute-







publications/policies-procedures-and-guidelines/Plagiarism-Academic-Misconduct-







Policy-Procedure.
For further information, please refer to the Academic Integrity






Section in your Unit Description.











Assessment Task Description






1.0 Assessment overview





Students are formed into groups students to complete this assessment. This assessment is broken into two parts as follows:



Part 1 – Strategic Business Plan – 2000 words Part 2 – Presentation – (Equivalent to) 500 words





Analyse the Haier group using
Case 17 Haier Group
and other sources to construct a business plan.


Your Business plan should analyse the current environmental issues (PESTEL and Five Forces Factors) and


the strategic resources that currently affect the case study organisation.




The presentation will consist of the main issues identified and your recommendations.




You may use the MIT library to conduct your research: acceptable sources are journal articles, business magazines and business reports. You can also make use of IBIS World Company reports. Ensure that when writing you report you use APA reference style when developing your reference list and citations.



2.0 Assessment tasks and requirements


The assessment comprises two components:


2.1 Assessment Part 1 – Strategic Business Plan Due Date: Week 11



Weight:
75% of assignment grade



Format:
The report should use Calibri Body (Font size 11) as the normal text and have margins of 2.5cm all around. Please use reasonable font sizes for headings.



Word limit:
2000 words for the Strategic Business Plan



Submission:
Submit the Strategic Business Plan based on the guidelines provided below.


Task:


• Identify and asses assess environmental factors (PESTEL) that may impact on the organisation


• Identify and research the Five Forces for their potential impact.


• Identify the key strengths the organisation and apply a VIRO analysis to determine which of these represent strategic resources and comment on how these relate to stakeholder needs and the external environment.


• Recommend adhesiveness given its strategic resources and external environment.


• Provide an implementation plan for your recommendations.


• Include a list of academic references that have contributed to your analysis and informed your opinions and recommendations.




Use the following


format
to complete this task, ensure you address each component of the Strategic Business Plan:



1. Introduction


2. The Business


a. Products/services


b. Organisation


Vision statement Mission statement Goals/objectives


b. Organisational Structure and chart Key personnel




3. Macro environmental (PESTEL) Analysis


a. Political and Legal


b. Economic


c. Socio-cultural


d. Technological




4. Porters Five-Force Analysis


a. Direct competition


b. Indirect competition



5. Strategic Resources (VIRO) Analysis



6. Recommendations


a. Assumptions


b. Changes and rationale based on the preceding analysis


c. KPI targets for the strategic changes


d. Implementation plan




7. Conclusion




8. References





2.2 Assessment Part 2 – Presentation Due Date: Week 11



Weight: 25% of assignment grade



Submission:





As part of your submission for this assignment, you will need to make a 5-10 minute video recording of the key features of your report. You may use zoom to do this recording. Set up a meeting for your team members, share the slides and record the meeting.




The recording of the meeting will go on the hard drive of the person who set up the zoom meeting. You will not be able to email this video as it will be too big. Include a link to the video in a dropbox, OneDrive or Google drive location with your submitted report. Ensure that a hard copy of the presentation is submitted to your lecturer before the presentation.




You are encouraged to use engaging visual aids during the presentation, including charts, graphs, statistics, pictures, photos and videos.




3.0 Marking criteria:






3.1

Assessment Part 1 – Strategic Business Plan


Marking criteria is shown in the following table. Marks are allocated as follows:




































































Section to be included in




Detailed Description of the Criteria




Marks




the report



Criterion 1



Clear description of business and its mission, vision,



5



Products/services and organisational structure.







Criterion 2



Macro- environmental forces (PESTEL) are clearly identified, explained and critically evaluated with reference to a range of sources including theoretical knowledge and literature, industrial reports and observations as appropriate.








10







Criterion 3



Analysis critically evaluates the Porter’s Five- Forces industry conditions, using a range of sources including theoretical knowledge and literature, industrial reports and observations as appropriate.








15





Criterion 4



Strategic Resources Analysis with appropriate use of the VIRO framework, followed by specific recommendations


with goals, KPIs and implementation plan.





25





Criterion 5



Appropriate Report format. Strong introduction, logical flow of ideas in paragraphs, and a comprehensive conclusion.






10





Criterion 6



Skilful use of high quality, credible, relevant 10 or more





10



academic sources to develop ideas. Accurate in-text



citations and references using the appropriate APA style.



All sources cited. Appropriate paraphrasing and use of



minimal direct quotes.



Total




75





3.2 Assessment Part 2 – Presentation


Marking criteria is shown in following table. Marks are allocated as follows:

















































Section to be included in




Detailed Description of the Criteria




Marks




the report







Criterion 1




Presentation skills:


Good introduction of the group members and topic. Well prepared and confident.


Clarity of expression in speech.







5



Ability to engage audience through use of stage, posture,


appropriate hand gestures and eye contact that support verbal communication.











Criterion 2




Presentation structure and quality:


A logical well-organised presentation that includes a few or more of any charts, graphs, statistics, pictures, photos, videos to enhance the quality of presentation.


Use of appropriate headings and sub-headings in the slides.


Ability to answer questions from audience. Time management.




8



Criterion 3




Content:






10



A strategic plan that is clearly described and explained by


including


· Introduction


· Organisation: Objectives and goals


· PESTEL analysis


· Five Forces Analysis


· Strategic Resources (VIRO) Analysis


· Recommendations


· Implementation plan






Criterion 4




Referencing:


Use of good quality sources Correct APA style referencing






2



Total




25



Answered 9 days AfterSep 26, 2021

Answer To: Assessment Details and Submission Guidelines School Business Course Name Master of Professional...

Abhishek answered on Sep 28 2021
149 Votes
Strategic Business Plan of Haier
Strategic Business Plan of Haier
Introduction
The Haier Group is
a Chinese white electric appliance producer with a base camp in Quingdao.
Qingdao Refrigerator Co. was framed in 1984 as Haier.
The Business
Products/services: Refrigerators, microwaves, forced air systems, cell phones, clothes washers, TVs, and PCs are among the products of Haier.
Vision statement: Haier's main vision is to change ourselves from an item producer to a specialist co-op by beginning with the requests of customers.
Mission statement: The Company's statement of mission is to work on individuals' satisfaction by focusing on their requirements.
Goals/objectives: Haier group's organisational objectives are the short-to-medium-term targets.
Organizational Structure and Chart:
Macro environmental (PESTEL) Analysis
We can distinguish how external forces can impact Haier and impact their business in local and global commercial centres by directing a PESTEL analysis on them....
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