Assessment Description . The purpose of this individual assessment is to develop students’ skills in applying relevant marketing analysis tools related to the four P’s of Marketing. This will enable...

Assessment Description
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The purpose of this individual assessment is to develop students’ skills in applying relevant marketing analysis tools related to the four P’s of Marketing. This will enable students to apply learned marketing theories and concepts to a ‘real world’ business situation within a safe learning environment. Based on your selection of a product in Assessment 1, you are required to conduct the four P’s analysis. In your analysis you will need to address the following points:
Product Decisions (with reference to content in weeks 3 & 4):
a. Identify and explain the type of consumer product that you have selected in your Assessment 1.
b. Identify the product’s three layers of your selected product or service. You may use diagrams and charts.
c. Using the Product Life Cycle Model, identify the current stage of your product offering. Provide reasons for your answer.
Price Decisions (with reference to content covered in week 7):
d. Determine the pricing point of the product, and identify the pricing strategy used by the company that is selling this product.
e. Which special pricing tactics does this product uses? Provide reasons for your answer.
Place Decisions (with reference to content covered in week 8):
f. Which channel of distribution is the company of the selected product uses? Provide reasons for your answer.
g. Which level of distribution intensity is the company of the selected product uses? Provide reasons for your answer.
Promotion Decisions (with reference to content covered in week 9):
h. Which communication strategy is the company of the selected product uses? Provide examples and reasons for your answer.
i. Which type of advertising is the company of the selected product uses? Provide examples and reasons for your answer.
In preparing your slide deck, you will need to reference at least 5 sources of information. These may include corporate websites, government publications, industry reports, census data, journal articles, newspaper articles, and textbook material.