ASSESSMENT DESCRIPTION: Social Media Communication Web 2.0, which includes social media, have revolutionised the notion of privacy, connectivity and communication. Sharing/accessing user-generated...

EVALUATION OF SOCIAL MEDIA COMMUNICATION
Table of Contents
Introduction    3
Background of Social Media Communication    3
Characteristics of Social Media Marketing    3
Advantages of Social Media Communication    4
Risks Associated with Social Media Communication    5
Impact of Social Media Communication for Recent and Future Organisations    6
Recommendation    7
Conclusion    8
References    9
Introduction
Social media communication is the marketing of products and services through the social media and social networking websites. Social media communication is done by giving advertisements of products and services on social media such as Facebook, LinkedIn and Instagram. Social media marketing platforms have got embedded data analytic tools, which is helpful for the organisations to know about the growth and progress about their advertisement campaigns. Social media marketing has become the most used marketing process used by the organisations because of its benefits. In this assignment we will study about the benefits of social media marketing to enhance business of the organisations.
Background of Social Media Communication
Social media communication had started in the early 2000 through the invention of LinkedIn and Facebook. LinkedIn is invented in 2002. LinkedIn is a social networking website, which is used by the Multinational companies to employ the jobseekers. Thereafter, Facebook is invented in 2004. Facebook becomes the most used social networking site gradually. Therefore, organisations get interested in doing marketing about their products and services on Facebook because of its accessibility to global consumers. Then, the invention of Instagram, Twitter and YouTube enhance the usage of social media marketing of the organisations to connect with the global consumers. People become very dependent on electronic gadgets such as mobile and computers in their daily lives in the 2000’s. Their dependency on the mobiles and computers have introduced them with social media and make them interested in using social media like YouTube, Facebook, LinkedIn, Twitter and Instagram. Therefore, the organisations have started using social media as marketing platform in the 2000’s to attract a large number of global consumers for availing their products and services (Lipschultz, 2017).
Characteristics of Social Media Marketing
Effective communication is one of the important characteristics of social media marketing. Organisations maintain effective communication with their target audience. Customers can post their reviews on the social networking websites and social media accounts of the organisations. The marketing management team reply on the posts of the customers. Therefore, a communication builds up between the customers and the organisations. This effective communication is very beneficial for the organisations to expand their business and earn more revenues (Pham & Gammoh, 2015).
Cost effectiveness is another important characteristic of social media marketing. Organisations do not need to spend a huge amount of money in their advertisements. Thus, the inexpensive advertisements of the organisations about their products on social media prolong their margin of profit in terms of earning more revenues. Taxes are lesser in social media marketing than the other marketing processes. Therefore, the concession in tax is very profitable for the organisations for the enhancement of their businesses.
Maximum consumer accessibility is a significant characteristic of social media marketing. Social media marketing is turning into the most beneficial marketing process for the organizations as people are becoming massively dependent on electronic gadgets such as mobile and computers for using social media like YouTube, Facebook, LinkedIn, Twitter and Instagram. Therefore, providing advertisement on social media will be profitable for the business to earn more revenues because a wide range of consumers will avail the products and services of the organizations watching the advertisements on social media.
Advantages of Social Media Communication
Social media communication is becoming the most beneficial marketing process for the organizations as people are becoming highly dependent on electronic gadgets such as mobile and computers for using social media...