Assessment Description In this group project, you will identify the differences between Australia and a chosen international market. This will develop your skills in analysing the significant factors...

INTERNATIONAL BUSINESS
Table of Contents
Introduction    3
Identifying Differences between Australia and China for Feasible International Market Entry Strategies    3
Australian Market Strategy    3
Selected Product    3
1. Product and Brand Strategy for China    3
2. Market Entry Strategy in China    4
Conclusion    5
References    6
Introduction
In the world of globalisation, in the present days, the companies are trying to enter into the global market. With a varied product range and services, they are offering the peoples of all parts of the world the choice of choosing the best product or services. As the number of competition will increase, therefore, the ethical business practice will happen and thus the companies will focused on the quality. In the current project, a home entertainment company from Australia, JB Hi-Fi, will try to market their product in China. The project will discuss about the product and brand strategy of China and the market entry strategies of China, which will help to understand the Australian company to learn the process of entry, as there are differences in their marketing environment.
Identifying Differences between Australia and China for Feasible International Market Entry Strategies
Australian Market Strategy
Australia is one of the busiest and profitable markets in the world. As discussed by Bell, Bryman and Harley (2018), Australia is a country full of natural resources there are tonnes of opportunities for the business organisations to explore their options. The main strategies that follow are to enter the market when it is busy, to target the appropriate audience, to offer the customers with exciting offers, to understand the need of the customers, to study the demographics of the place and to understand the similar competitors of the particular product selected.
Selected Product
The following product that has been selected is JB Hi-Fi home entertainment system, which is Australia’s largest home entertainment retailer (JB Hi-Fi, 2020). JB Hi-Fi was established in 1974 by Mr. John Barbuto after whose short name the company has become popular. Today the company is one of the leading home entertainment retailer with products like Computers, Tablets, TVs, Cameras, Hi-Fi, Speakers, Car Sound, Home Theatre, Portable Audio and many more. The...