Assessment criteria: REPORT FORMAT The main body of the report should be typed one and half space, using Arial point 12 type face. You can also attach appendices to the report to provide coverage of...

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Strategic Management
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Introduction
Strategic dimensions of an organization can be defined with the help of the corporate
strategy, which is a combination of management, composition, and value. Strategic
dimension of a company ensures that employees and management have a clear understanding
towards the products and business strategies of the organization to target the customers
(Gitman & McDaniel 2007). In this context, this paper will define the strategic dimension of
a selected company through the help of three different dimensions that are generic business
strategy, organizational culture and formal organizational structure. To accomplish this
assignment effectively, Google is selected as a case organization because of its larger size
business operations that help to develop the undertaking towards the different dimensions.
Different Dimension of Company
To describe the strategic dimensions of the selected organization, followings are some
selected areas, which assessments will help to develop the understanding towards the selected
business organization. These dimensions are:
Organizational Structure
Organizational structure describes the hierarchy in the organization, flow of the
information and level of management involved in the business. There are two types of
organizational structure that is called informal organizational structure and formal
organizational structure (Kiser 2011).
Informal Organizational Structure
This structure is created by the organization to ensure the psychological satisfaction of
the employees. This organizational structure also depends on the formal organizational
structure. This is because the employees interact with the employees of the other department
during the work and perform the different job positions. The job positions are developed by
the management in the formal structure (Kiser 2011). Therefore, the concept of the informal
organizational structure may not be possible till the development of the formal organizational
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structure. This structure does not need the efforts of the managers but it is a tool to increase
the satisfaction level of the employees. This structure does not obey the rule of the
communication within the organization (Kiser 2011). Due to this, the employees can talk to
the top management authority.
Formal organizational structure
This type of organizational structure is formed by the efforts of the managers. This
structure is used by the organization to ensure a systematic working environment within the
organization, where the flow of the communication starts from the top to bottom level and the
employees obey the orders of the managers and talk with them to address their issues rather
than sharing their issues to the top management of the organization. This type of
organizational structure is followed by the organizations to achieve the goal related to the
organization. Under the formal organizational structure, it can be stated that each employee
has a specific job profile (Kiser 2011). This structure creates a chain of command that also
increases the coordination between the departments and its people.
Google’s Organizational Structure
To run the business activities effectively, Google has used cross-functional structure.
This organizational structure is technically as similar as a matrix structure (Gitman &
McDaniel 2007). On the basis of organizational structure of Google, followings are three
main features that are:
Function-based:
The function based feature of the organizational structure is implemented by Google
for the grouping of operational employees. With the help of this, the management can be able
to divide the entire functions of the organization on the basis of function rather anything else
(Gitman & McDaniel 2007). For instance, Google has developed an operation team for sales;
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for product management and customer relationship etc. Each team does not interfere with the
work of other teams.
Product-based:
The product based organizational structure is also adopted by the organization for the
employees’ grouping. With the help of this, the employees take part in the development of a
product to its selling in the market. Google also uses this type of organizational structure to
separate its different business in the market on the basis of their nature and characteristics
(Gitman & McDaniel 2007). As a result, the organization does not face mess between the
different departments of the organization and achieve competitive growth.
Flatness:
The meaning of a flat organizational structure is the direct communication between
employees of the organization and CEO of the company. In the same context, the business
structure of Google allows its employees to make direct communication with the top
management of the organization on some issues related to the organization. This business
structure also allows the employees to replace the middle level management and send the
report to the top management of the organization directly (Gitman & McDaniel 2007). For
this,...