Assessment Briefs 1
Part 1 – Formative Assessment (submitted week 8)
The first part of the assessment is worth 50% of your final mark for this course.You are required to produce a research journal or sketchbook which is to contain research on womenswear blouses/shirts and skirts. Your journal should contain extensive research on:
Different market levels e.g. budget (Primark, George at Asda) Mid-level (Reiss, All Saints) Designer (Valentino, Gucci)What are the types of fabrics & yarns used in these stores for these types of garments? (e.g. linen, cotton, polyester, wool etc.)Why have the retailers used these particular types of fabrics?What are the price points? Why do you think the garments are prices as they are?Where are the garments manufactured?What do you think of the quality ?What kind of visual merchandising do they use e.g. there is lots of stock on the shop floor, there is limited stock to view, do the companies use mannequins and interior displays etc.Who are these companies competitors?
Your journal or sketchbook can take either a creative approach (photographs, sketches, hand-written annotations etc., or can be more formal (photographs, graphs, typed comparisons etc.).
You should provide an evidence in-depth research into the different market levels, as well as evidencing the application of knowledge from additional reading around the subject area including the ‘Fibre to Product’ text on Vision. The journal or sketchbook should be referenced using the Harvard system of referencing.