ASSESSMENT BRIEF___________________________________________________ Page 1 of 2 Subject Title Strategic Management in Tourism and Hospitality Subject Code HOS801 Lecturer / Tutor Dr Mirrin Locke Dr...

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ASSESSMENT BRIEF___________________________________________________ Page 1 of 2 Subject Title Strategic Management in Tourism and Hospitality Subject Code HOS801 Lecturer / Tutor Dr Mirrin Locke Dr Chengeto Chaderopa Semester July 2019 Assessment Title Assessment Two – Individual Report Learning Outcome/s (found in the Subject Outline) 1, 2, 3, 4 Assessment type (group or individual) Individual Weighting % 30% Word count 1500 Due day & date Week 9 by 23:59 Sunday 13 October Submission type Paper copy ☐ Turnitin ☒ Format / Layout of Assessment Report: ICMS Cover Page Table of Contents Synopsis / Executive Summary Introduction Findings Conclusion Recommendations Reference List Appendices ☒ ☒ ☒ ☒ ☒ ☒ ☒ ☒ ☒ Assessment instructions Each individual student will write a 1,500 word report on one critical strategic management issue for an organisation of their choice in the Tourism and Hospitality industry. Students are encouraged to engage with a Tourism and Hospitality business identified in the course or draw upon their own industry experience to uncover a key strategic management issue for a business in the Tourism and Hospitality industry. Some key areas of strategic management in the Tourism and Hospitality industry that may be of interest could include the following; competition, resources, competitive advantage, business level strategy, corporate level strategy, organisation structure and controls, globalisation, entrepreneurship, leadership and sustainability. This assessment seeks to develop the critical thinking skills and abilities of students through the identification ASSESSMENT BRIEF___________________________________________________ Page 2 of 2 of a relevant strategic management problem for a Tourism and Hospitality business and the development of a viable strategic solution for that problem. Deliverables Individual students are to submit their written report of no more than 1,500 words to the Turnitin drop box on Moodle by 23:59 on Sunday of Week Important Instructions This Assessment is individual and contributes 30% to the final mark for the course. The word count limit is 1,500 words (plus or minus 10%), excluding Appendices, References and Quotations. Times New Roman 12 point font and 1.5 line spacing. APA referencing as per 2018 ICMS Style Guide. Header to contain student names and identifier numbers only. Footer to contain page number only. Plagiarism Declaration attached as first page inside the cover page. Last page of the Originality Report attached as second page inside the cover page. Refer to and comply with, all the relevant requirements for a Business Report as listed in the ICMS Style Guide and note particularly the penalties that apply to non-compliance with the word count limit and late submission. Grading Criteria / Rubric A Grading Rubric is posted in the subject Assessment block on Moodle. This Assessment represents 30% of the final grade for the course. HOS801 – Individual Report 1 Marking Guide Student Name: ______________________________________________ Student ID: __________________________ Assessment Grade: _______________ High Distinction Distinction Credit Pass Fail 35-40 31-34 27-30 20-26 0-19 Content and Analysis Relevancy Comprehensiveness Analysis/argument/Review Highly relevant content with comprehensive coverage of subject. Highly appropriate level of analysis/argument/ review of the topic Very good coverage of content with relevant information provided. Very good level of analysis/ argument/ review of the topic Good coverage of content with mostly relevant information provided. Good level of valid analysis/ argument/ review of the topic Content satisfactory although some areas not well covered and/or irrelevant Some valid analysis /argument/ review of the topic Content poor/inadequate Some parts not relevant No or minimal appropriate analysis/argument/ review of the topic 18-20 16-17 14-15 10-13 0-9 Research Wide range of relevant sources including reliable and reputable internet sites, academic literature and company reports Very good range of relevant sources. Includes a variety of types of source material Good range of relevant sources. Includes a variety of types of source material Satisfactory number of relevant sources with some variety in the types of source material. Inadequate range of sources and/or mostly inappropriate, irrelevant sources. Reliance on one type of source. E.g. webpages or one company. 8.5-10 7.5-8 6.5-7 5-6 0-4.5 Referencing All sources are accurately documented in the reference list using APA 6 system. Correct in-text citation used throughout the report. All sources are documented using APA 6 system and in- text citations are used correctly. May be some small errors in formatting. Most sources are documented correctly in the reference list and in- text citations are used throughout the report. A reference list which uses APA 6 system but has a number of errors in formatting and/or some references missing. In-text citation attempted but may not match the references in the reference list. Inappropriate formatting – shows little understanding of APA6 system and some references missing 8.5-10 7.5-8 6.5-7 5-6 0-4.5 Quality of Report Professional report standard, interesting and easy to read with a logical, coherent structure with effective use of headings, bullet points and paragraphs with no grammar or spelling errors. All academic requirements as per the ICMS style guide are met. Professional report standard, easy to read with a logical structure using headings and bullet points. Few grammar or spelling errors. All academic requirements as per the ICMS style guide are met. Correct report format using headings and bullet points, with mostly correct English usage. Some grammar and spelling errors. Most academic requirements as per the ICMS style guide are met. Correct report format using headings and bullet points, with mostly correct English usage but a number of grammar and spelling errors. Most academic requirements as per the ICMS style guide are met. Information is disorganised with little coherence or structure. Frequent grammar and spelling mistakes that make it difficult to understand. A number of the academic requirements as per the ICMS style guide are not met. Total /80 Or % Comments: