Assessment Brief
DIGITAL VISUALISATION
Assessment 3
The Storyboard
Due: Week 10 Weighting: 25% Type: Storyboard Presentation
Learning Outcomes: d. communicate audio-visual concepts through storyboarding; f. present compelling visual presentations as part of the pitching process.
Description: Develop a storyboard for a user experience/journey using storyboarding techniques. There should be a minimum of 10 storyboard frames.
Process: Write a description of the user experience/journey and prepare thumbnail sketches or hand-rendered layouts. Using storytelling, write a script for a user experience/journey for a product or service. Prepare your storyboard frames as photographic composites using Photoshop and/or as reference images. Use the InDesign template to layout your project.
Details:
Workload: Produce 10-20 frames of a user journey Upload final presentation to Moodle as a PDF file for marking.
ASSESSMENT BRIEF I DIGITAL VISUALISATION 1 File: DVI102_Assessment 3 Author: Jason Gemenis Date: 12/02/2020 Status: Final
Marking Criteria & Rubrics:
Criterion 1: Effectiveness of storytelling– 30% Fail: • Incomplete storytelling for storyboard • Incomprehensible storytelling for storyboard • No submission Pass: • Adequate but basic storytelling for storyboard • Comprehensible and reasonably clear storytelling for storyboard • Adequate correlation between Campaign idea and storytelling for storyboard • Adequate use of Video and Audio descriptors Credit: • Competent storytelling for storyboard • Good use of moving images for storytelling • Firm correlation between campaign idea and storytelling • Good use of Video and Audio descriptors Distinction: • Comprehensive and detailed storytelling for storyboard • Creative and engaging storytelling for storyboard • Strong correlation between campaign idea and storytelling • Strong use of Video and Audio descriptors High Distinction • Outstanding storytelling for storyboard • Highly original, creative and engaging storytelling for storyboard • Powerful correlation between campaign idea and storytelling • Outstanding use of Video and Audio descriptors
Criterion 2: Quality of execution – 40% Fail: • Incomplete execution • Poor quality of execution • No submission Pass: • Adequate but basic execution • Average quality of execution Credit: • Competent execution • Execution correlates to storytelling Distinction: • Compressive and detailed execution • Execution strongly correlates to storytelling • Creative and engaging execution High Distinction • Outstanding execution • Powerful correlation to storytelling • Highly original and creative execution
Criterion 3: Quality of Presentation – 30% Fail: • Incomplete, poorly expressed and inadequate presentation Pass: • Adequate but basic presentation Credit: • Well-prepared and effectively presented presentation Distinction: • Highly engaging and very well-presented presentation High Distinction • Highly engaging and professional level presentation