Assessment -Autoethnographic writing
Assessment instructions and advice
Weighting: 25%
Word count: 2,500 words
Output
This task requires you to produce a 2,500-word piece of autoethnographic writing focused on your own media-related experience. This task is worth 25 marks.
Further advice for completing this assessment task is highlighted under the below headings.
Focusing your written piece
There are countless ways you could develop an autoethnographic narrative based on your own experiences of media. The first important point to emphasise is that you cannot cover all of your media-related experiences, so please don’t try! To highlight a few possibilities, you could describe and analyse the ways in which you use your smartphone or a particular app on a daily basis, a recent game you’ve played with a group of people, an online community you’ve had substantial interactions with, a specific media text you have consumed and/or interacted with recently, and so on. As in the last assessment task, it’s not as crucial what you focus on as what you do with it – but if you’re unsure about the approach you are taking, you should feel free to check your ideas with your tutor.
Writing your autoethnographic piece
This task builds on the knowledge you have been developing in previous weeks, so be sure to keep in mind the readings, academic skills and practical tasks you have engaged with when preparing this assignment. In describing and analysing your chosen media-related experience, be sure to explicitly consider the ways in which you are interpreting your experiences in a questioning, self-reflexive manner.
Using source material in your written piece
You must use your textbook and a minimum of two further scholarly sources to inform your writing. Highlighting, explaining and applying communication concepts will enable you to produce a more complex and persuasive narrative. Keep in mind previous advice about quoting and paraphrasing when engaging with theoretical ideas. As always, be sure to reference fully when drawing on source material in your own work.
Assessment criteria
The following assessment criteria will be used to assess your performance in the task in the form of a marking rubric. Reading through the criteria now will provide a useful guide of what your marker will be looking for:
1. Ability to systematically describe and analyse a personal, media-related experience
2. Ability to write in a clear, structured and persuasive manner
3. Ability to identify, understand and apply relevant communication concepts
4. Ability to draw on scholarly source material in appropriate ways
5. Ability to reference source material completely, accurately and consistently