Assessment Activity 1 BSBMGT616A Develop and implement strategic plans Use the below checklist to...

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Assessment Activity 1  BSBMGT616A Develop and implement strategic plans  Use the below checklist to answer Part A- Assessment Activity.  You need to make sure you consider all of these elements within your answers.  To make sure you cover all elements, record in which activity you included the element.  (This is also used by the trainer as a marking guide on what you are being assessed against).  Learning Outcomes Competencies covered in:  (List the Activity which you have addressed the criteria)  Element 1 - Confirm organisational vision and mission  You need to demonstrate evidence that you:  • Check with stakeholders that organisational vision and mission are still held to be current and are supported    • Make any changes or refinements to vision or mission statement as required    • Review or develop organisational values to support the vision and mission statement  • Gain support for strategic planning process from all relevant stakeholders  Element 2 - Analyse the internal and external environment  You need to demonstrate evidence that you:  • Determine information requirements and undertake or commission research to deliver relevant information    • Analyse political, economic, social, and technological developments in a global context  • Seek advice from appropriate experts wherever necessary    • Identify and consider strengths and weaknesses of existing and potential competitors and allies      • Analyse organisation's strengths, weaknesses, opportunities and threats    • Consider co-operative ventures that are supported by risk and cost-benefit analyses, are consistent with the organisational vision, mission and values, and provide for due diligence    • Check that analysis of internal and external environment is consistent with the perspectives of other informed people  Element 3 – Write strategic plan  You need to demonstrate evidence that you:  • Document relevant research and background for inclusion in the strategic plan    • Formulate strategic objectives and strategies needed for the future    • Detail each strategy with an assigned priority, a timeframe, responsible parties and measurable performance indicators    • Circulate strategic plan for comment, support and endorsement  Element 4 - Implement strategic plan  You need to demonstrate evidence that you:  • Communicate strategic plan to all relevant parties  • Brief people with a specific role in relation to strategies    • Use performance indicators to monitor progress in implementing plan    • Make necessary refinements to plan  • Evaluate achievement of objectives at agreed milestones  • Review effectiveness of plan and consider methods for improving strategic planning processes        PART A - ASSESSMENT ACTIVITY 1 – Case Study    BSBMGT616A Develop and implement strategic plans  Identify and select an organization or your current workplace:  1. Prepare a thorough analysis of your organisation's capabilities; strengths and weaknesses of its existing and potential competitors and allies; and the external environment  2. Design, develop and implement a strategic plan which aligns to the organisation’s vision and mission. Include objectives, strategies, timeframes, performance indicators and methods for monitoring implementation of the plan.  3. How do you ensure the organisational objectives and strategies proposed in your strategic plan are financially viable to be implemented by the company? What measures would you use in monitoring implementation of the strategies?  Include in your strategic plan:  a) Risk and cost-benefit analyses  b) Priorities, timeframe, performance indicators, responsible parties      • Use the module checklist as a guide and address the criteria as stated for each element.

David · Accepted Answer

Starbucks - Australia
 
1 Starbucks - Australia
Starbucks – Australia
 
2 Starbucks - Australia 
Introduction 
With the changing environment and preferences of the consumers, the companies needs to have a 
strong focus on continuously analyzing its strategies, so that the company attain competitive 
edge in the market. For this the company needs to analyze its organizational capabilities as well 
as the external and internal environment in which they are operating, so as to build a strong 
competitive strategy with which they are able to achieve competitive advantage. 
For this the company needs to align to different strategies. Strategy is considered as the essence 
of the organization. Strategy is considered as the general view or perspective that the 
organization follows so as to do its operations and to attain competitive edge in the market. The 
strategy takes into consideration the purpose, goals and objective of the organization. It takes 
into consideration all the planned actions that are taken by the organization so as to achieve the 
set target and objective. There are different strategies that the organization considers so as to 
fulfill the objective of the firm.  (Porter, 1999) 
Company Overview 
Starbucks is one of the most popular international chain of coffee, with its corporate office in 
Seattle. The company operates globally with 16635 stores in about 49 countries. The company 
has more than 61 outlets in Australia, they focus on strong marketing strategy, excellent 
customer service and differentiated products with which the company has set itself differently 
with the other brands.  
Starbucks being into coffee business focuses on high quality of coffee beans which the company 
purchases from different coffee producing nations. The company sells cold beverages which are 
available in different flavors. Starbucks sells fresh creamed beverages, rich brewed beverages, 
Irish and Italian style beverages, and Ice blended beverages along with variety of food items to 
company the beverages. Starbucks also sells a selection of premium tea, coffee beans 
accompanied by accessories which are related to beverages.  
Analysis of the organization’s capabilities: 
Current Organizational mission and vision: 
 
3 Starbucks - Australia 
―Our mission: to inspire and nurture the human spirit – one person, one cup and one 
neighborhood at a time‖ (Starbucks.com) 
―The Company‘s objective is to maintain Starbucks standing as one of the most recognized and 
respected brands in the world‖(Annual Report, 2011).  
The company focuses on attaining a strong competitive position in the beverages company 
across the globe. 
Revised mission and vision of the company: 
With the changing trends and preferences of the consumers the company should focus on 
redesigning its mission and vision.  
Mission: ―To make Starbucks refined place where the individuals can relax despite their 
demanding schedules, to enjoy fine coffee and beverages experience. 
Vision: To build a strong traditional Italian coffee trend in Australia. 
Organizational Value: 
There are diverse organizational value that the company follows with which the company has 
been able to achieve competitive edge in the market. These include: 
 Innovation 
 Fun to work place 
 Focusing on high quality coffee and products 
 Strong focus on quality 
 Focus on redefinition and reinvention 
Analyzing the internal and external environment 
―The Company‘s objective is to maintain Starbucks standing as one of the most recognized and 
respected brands in the world. To achieve this goal, the Company plans to continue disciplined 
global expansion of its retail and licensed store base, to introduce relevant new products in all its 
channels, and to selectively develop new channels of distribution. The Company‘s Global 
 
4 Starbucks - Australia 
Responsibility strategy and commitments related to coffee and the communities it does business 
in, as well as its focus on being an employer of choice, are also key complements to its business 
strategies.‖ (Annual Report‘2012) 
Internal Situation Analysis of the company 
SWOT Analysis 
Strengths: 
Product Diversification – Starbucks offers its customers wide range of coffee blended premium 
drinks with different flavors. 
Developed brand – Starbucks is one of the world recognized brand, having its operations in more 
than 58 countries. 
Company operated retail outlets – The company have a wide chain store of Starbucks which are 
operated across the world, these stores are wholly owned by the company, thus the company can 
have full control over its operations. 
Globalization – With the increasing globalization, The company has taken an opportunity to 
operate its store all across the world. Building its reach in different nations. 
High brand awareness – Starbucks is a strong brand name that is recognised all over the world. 
Customers and the people are aware of the brand. In 2005, a movie was also launched which told 
the experience of Starbucks, stating the ‗Starbucks Experience‖. 
Weaknesses: 
Lack of internal focus – In 2007, the company was loosing its market share as the company 
lacked the internal focus, the environment of Starbucks was loosing its shape. 
Lack of Product innovation – With the increasing development and technological innovation, the 
company was not able to adopt several innovative techniques,

Assessment Activity 1 BSBMGT616A Develop and implement strategic plans Use the below checklist to answer Part A- Assessment Activity. You need to make sure you consider all of these elements within...

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