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quote for assignmentASSESSMENT 3                      mkt100/T2/2020                                           Introduction to Marketing Marketing Report      (Individual) – 30% The student is expected to analyse the external and internal environments (SWOT), identify and describe a target market, and develop a suitable NEW PRODUCT or NEW SERVICE to introduce for this target market. The companies (all Australian) which the student must choose from are: 1. Thank You (https://www.thankyou.com)) 2. YouFoodz   (https://www.youfoods.com)) 3. Sneaking Duck    (https://www.sneakingduck.com) 4. Holey Moley      (https://www.holeymoley.com.au) 5. Cotton On Australia    (https:www.cottonon.com/AU) The goal of a SWOT analysis to identify the critical factors that may affect the proposed business concept (new product or new service). Students must also identify and describe using segment variables, one target market being served by the chosen company and devise a brief marketing strategy.  	 Students must base their marketing report on appropriate theory and current market information. The report must include at least four academically relevant recent and reputable sources (NO WIKIPEDIA or blogs). Suggested STRUCTURE  Executive Summary Section 1: Introduction & background of the company >Introduction to the task; definition; purpose & value of a SWOT analysis for the organisation >Introduction to the company being analysed (relevant history current market & product lines) Section 2: Analysis of the external & internal marketing environments Section 3: Recommendation a) Target Market: identify & describe the company target markets based on the four segmentation bases. b) NEW PRODUCT or NEW SERVICE description: based on the result of the SWOT analysis (section 1), recommend a new product/new service designed for the identified target market (point a), and explain the customer value it will provide. c) Briefly describe the strategy/ies of the relevant Marketing Mix variables (4P’s for new product OR 7 P’s for the new service) Section 4: Conclusion & Recommendation.  List of References Submission details · Individual assessment · Word limit 1,000 – 1,200 words max · The Report should be professionally presented. Harvard style referencing to be used. · Softcopy to be uploaded on Turnitin/Moodle ONLY. · No extensions will be given. Penalties will be incurred for late submissions. · Submission deadline: Week 10, September 12th, by 11.59pm 2

Taruna · Accepted Answer

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SWOT Analysis of Holey Moley Mini Golf Club. 
Executive Summary 
	Innovations in business are key to success. Holey Moley Golf Club, in this context, stands ahead of its rivals because of innovating something that could give them a way to excel others. The following is an analysis of SWOT of the mini golf club including to innovate more designs of golf and other gaming so that client base can be enhanced after the pandemic outbreak of Covid19. 
Introduction 
	The miniature forms of open ground games like rugby, football and golf are getting popular among people rapidly; in fact, innovative ideas are implemented to provide recreational environment to the customer by serving him or her with the best quality food, wine along with little physical gaming activity. Holey Moley mini golf club is one of such ventures that has excelled in performances given to the customers in terms of quality service so far. the company has now over five years to serve its customers—unfortunately, the current pandemic outbreak situation has closed down the club for a while but still, the record from the past justifies that the club has done a great job. The following is SWOT analysis of the club, covering the targeted market as well as the possible recommendations through which, the club can increase its regular client base.  
Background Information 
	At first, it is significant to note here that Holey Moley mini golf club works as the bar cum restaurant which comes with the mini golf playing opportunities. For those who cannot take time out to join golf courses can have access to some innovative ways to satisfy their passion for the game. Moreover, there is a variety of food and wine available so that a complete recreational and vibrant atmosphere can be created to the customers.

ASSESSMENT 3 XXXXXXXXXXmkt100/T2/2020 XXXXXXXXXXIntroduction to Marketing Marketing Report (Individual) – 30% The student is expected to analyse the external and internal environments (SWOT), identify...

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