Assessment 3 Information Subject Code: Subject Name: Assessment Title: Assessment Type: Word Count: Weighting:Total Marks: Submission: Due Date:BUS105Introduction to Business AnalyticsIndividual...

Assessment 3 Information Subject Code: Subject Name: Assessment Title: Assessment Type: Word Count: Weighting:Total Marks: Submission: Due Date:BUS105Introduction to Business AnalyticsIndividual ReportGroup Activity and Test1000 Words30%30Turnitin15:55pm AEDT, Monday Week 9(+/-10%) Note: Reports must be submitted to Turnitin as a Microsoft Word documentAssessment DescriptionIn week 4 we learnt how companies all across the globe are reshaping their industries and business models by implementing big data and data-analytics strategies.Netflix is an international service company which provides subscription service streaming movies and television over the internet.Netflix is considered one of the most successful pioneers in pursuing a data-driven strategy by implementing data science and data analytics systems.Write a report by answering the following questions. In order to write the report you should conduct your own research and watch the videos below:Netflix Research: Analyticshttps://www.youtube.com/watch?v=sAQmj8a_aI8Netflix Research: Machine Learninghttps://www.youtube.com/watch?v=AYv0ujDc_LYNetflix Research: Recommendationshttps://www.youtube.com/watch?v=f8OK1HBEgn0Netflix Data Driven Animated Gif Campaignhttps://www.youtube.com/watch?v=tZkILxaANLU Page 1Kaplan Business School Assessment OutlinePART 1: Do some research and: [ 2+ 2 +2 marks]a. describe the online streaming (media) industry (e.g growth high/low, competitors, barriersto entry, etc.)b. identifyNetflix’scompetitivestrategyandatleastoneofitscompetitiveadvantages.c. describe the main purpose of implementing big data analytics within any organisation.PART 2: Do some research and: [ 3+ 2 + 3 ]d. definewhatadata-drivencompanyisandthreemaincharacteristicsofsuchorganisations.e. describe the difference between business intelligence and data analytics.f. identify, describe and provide one practical example (for each of them) of three relevant business outcomes that a business might want to achieve by implementing big data analytics.PART 3: Do some research and: [ 2 +2 +3 ]g. define both structured and unstructured data. What types of data is Netflix more likely tocollect? What are the challenges of managing this type of data.h. Netflix uses “Tableau Online” (which is a cloud version of Tableau) for managing its data analytics operation. Identify and describe three benefits of a cloud-based application.i. empirical evidence shows that implementing “Big Data Analytics” is a common denominator amongst the most successful companies in the planet (Google, Amazon, Apple, Tesla, etc.). Identify and describe three main obstacles/challenges that might be impeding other companies from implement such systems.PART 4: Watch the videos and answer the questions below: [2+ 1 + 1 + 2]j. describe the challenge (business problem) that Netflix was facing in 2014? What system didthey use in order to tackle this challenge? What “business outcomes” did Netflix achieved?k. identify two different types of data used by Netflix in order to create the “Data Driven Gif Campaign”l. according to Netflix’s engineers what is the most important feature within their platform? Explain why.m. In order to provide a better service and increase its revenues Netflix is collecting a large amount of personal information from its users. Do you believe that Netflix is acting in an ethical way? Explain why you think so.PART 5: Research, structure and presentation: [ 3 marks ]a. thereportmustincludeanexecutivesummary,introduction,andreferencelistb. at least five references in Harvard format Page 2Kaplan Business School Assessment OutlineImportant Study Information Academic Integrity PolicyKBS values academic integrity. All students must understand the meaning and consequences of cheating, plagiarism and other academic offences under the Academic Integrity and Conduct Policy.What is academic integrity and misconduct? What are the penalties for academic misconduct? What are the late penalties?How can I appeal my grade?Click here for answers to these questions:http://www.kbs.edu.au/current-students/student-policies/.Word Limits for Written AssessmentsSubmissions that exceed the word limit by more than 10% will cease to be marked from the point at which that limit is exceeded.Study AssistanceStudents may seek study assistance from their local Academic Learning Advisor or refer to the resources on the MyKBS Academic Success Centre page. Click here for this information.Page 3 Kaplan Business School Assessment Outline