Assessment 2 Topic 2 For Assessment 2 you are required to participate in the discussion on the Discussion Forum in Discussion Topics 1-4. Your contributions to the Discussion Forum will be graded as...

Running Head: INTERNATIONAL BUSINESS    1
INTERNATIONAL BUSINESS         5
INTERNATIONAL BUSINESS
ASSESSMENT 2 TOPIC 2
Table of Contents
Five Most Important External Stakeholders of Billabong    3
Their Interests and Influence on the Business of Billabong    4
References    5
Five Most Important External Stakeholders of Billabong
External stakeholders are the entities of an organisation, who remain outside the company and do not work inside, but are affected by the performance of the same. For Billabong, their external stakeholders are—
(a) Customers
Billabong is a popular clothing and accessories company in Australia for surfing activities. Therefore, most of their customers are those, who are involved in water sports such as surfing (Owler, 2017).
(b) Suppliers
The suppliers of Billabong are those, who supply them the surfing accessories such as surfboards or skateboards, as well as provide them with raw materials for making their own product line.
(c) Celebrities endorsing the Brand
For the purpose of marketing the brand, Billabong approaches to many famous personalities, who can create an attraction factor to the brand, so that more numbers...