1 | P a g e Mid-Semester Exam Question Answer the following questions on the Answer sheet provided (this is a pre-prepared letterhead which is to be used for your letters). Upload your answers (your...

assessment-2-question-sheet-5ecw2zgf.pdf


1 | P a g e Mid-Semester Exam Question Answer the following questions on the Answer sheet provided (this is a pre-prepared letterhead which is to be used for your letters). Upload your answers (your two letters) into the Assignment 2 Turnitin dropbox BEFORE 6pm on Monday 12 May 2020. Assume that you are the marketing manager for Perennial Insurance. You have been unhappy with your long-time advertising agency and have been privately interviewing representatives of six other agencies. Perennial is trying to build up its customer base with younger clients, and is developing new products in health insurance, accident insurance, employment interruption insurance and computer equipment insurance. After much deliberation, you and your colleagues have finally opted for Creative Solutions Limited, an energetic outfit that specialises in television advertising featuring computer-generated special effects. 1. Write to Jonathan Eastwood who is the Principal of Creative Solutions Limited (address is 99 Alexander Street, Northwood NSW 2066) telling him of the good news of their being given a two-year contract to do all of Perennial Limited’s advertising business. The contract with your current advertising firm will expire shortly and you want to get together with representatives of Creative Solutions Limited as soon as possible to start planning campaigns for the 12-month period. Your letter should use the full-block style. It must contain all of the elements of a letter and be checked for grammar, capitalisation and spelling errors. As a good news letter your letter must follow the direct approach. Ensure your letter contains all relevant facts and is formal and polite. 2. You are still marketing manager for Perennial Insurance. Write a bad news letter to Geoffrey Nixon, Managing Director of Blue Sky Advertising Limited (9415 Agency Road, Wetherall Park NSW 2165), the agency that has handled Perennial’s advertising for the past seven years. Their contract is up for review next month and you are not going to renew it. Your letter should use the full-block style. It must contain all of the elements of a letter and be checked for grammar and spelling errors. Make sure you follow the correct format for a bad business letter by following the order of neutral buffer, bad news, neutral buffer and proofread for grammatical, capitalisation and spelling errors. Ensure your letter contains all relevant facts and is formal and polite. 2 | P a g e