ASSESSMENT 2 Executive Summary using Memo Heading Weighting: 20% Word count: 1000 words No. of sources: Three (3) Communicating to establish credibility One of the foundational purposes of management...

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ASSESSMENT 2 Executive Summary using Memo Heading Weighting: 20% Word count: 1000 words No. of sources: Three (3) Communicating to establish credibility One of the foundational purposes of management communication is to establish credibility as a communicator including both written communication and oral presentations. Factors that help to build the credibility of a manager as a communicator include: 1. expertise and competence 2. personal ethics and integrity (trustworthiness) 3. control of emotions 4. development and maintenance of a professional image. Choose ONE factor and demonstrate how it is essential to credibility as a communicator and extends to good communication skills in the professional workplace. Please follow these guidelines to complete the assessment: 1. Engage in research to find three sources related to your ONE nominated credibility factor. Please note: i. A reading list will be provided to help start your search for sources. Think of checking out the following sources for your assignment: books, chapters in books, journal articles, Internet Websites. ii. Your sources must be credible, reliable, relevant and current. iii. Use the SCU library website to do your research. 2. After carefully reading the three sources, identify three key points relating to how the one credibility factor you have chosen is essential to good communication skills in the workplace. These three points will form the structure for the body of your work. Each point requires a heading which should be clearly, logically and accurately labelled since headings reveal the organisation of the paper and permit quick reference to specific information. They also make the paper easy to read. 3. The balance between your thoughts and words expressed in your voice and those of other authors is important. Support for each point you make must come from ONE of your THREE sources to support your claims, arguments and ideas. You are expected to incorporate other writers' work into your own writing using at least one example each of: i. direct quotation (please note: no long quotes of more than 30 words) ii. paraphrase iii. summary. 4. You are required to use the SCU Harvard style to document your sources. For further information please see: http://libguides.scu.edu.au/harvard PRIOS/CDT brief (covered in lecture and tutorials) for Assessment 1: a. Purpose: To demonstrate how to build credibility as a communicator in the professional workplace. b. Reader: Your boss. c. Information: Three (3) sources. d. Organisation: Direct order format. e. Style: Formal. f. Channel choice: Written document. g. Document design: Executive Summary using the memo format. h. Length: 1000 words +/- 10%. Please note for all assessment tasks: Focus on being clear and concise, not flowery or overly descriptive. Be sure to proofread carefully to ensure that there are no mechanical errors in your communication that interfere with your clarity and credibility as a writer.