Assessment 2 Assignment (LLB)Type of Assessment SummativeTotal Mark 10Weight 10%Format: Times...

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Assessment 2 Assignment (LLB)Type of Assessment SummativeTotal Mark  10Weight   10%Format:  Times New Roman font; 12 point font; One and half line spacing; One inch marginsPresentation length  No presentationWorld Length   About 1500Submission date  Week 4Learning Outcomes  1, 2Description You are required to provide one LLB reportLLB: You will pick one of the assigned cases/presentation and provide a critique on the topic using given LLB analysis format.Guide for Completion:  You are expected to use materials and references posted on the VLE and e-library to answer the above both questions.Rubrics  (see Appendix 2)Appendix 2: Rubric for LLB TemplateThis rubric is intended to assist each student to understand what is expected in reading and analyzing units and the accompanying articles. Completing these rubrics will constitute ten percent of your course grade. The assignment grade will be based upon the following criteria.Template Criterion Excellent Example Deficient Example and  Weighting of Criterion (%) Your ScoreSummary of the Article Assigned The summary correctly identifies the key points contained in the assigned article in 100 to 200 words. The summary is focused on course-related concepts. The summary misses key points in the article, fails to meet the assigned word limits, or addresses content that is not course-related. . 15Key Learning Points The summary will correctly identify three or four similarities between the article and the unit and list them as bullet points in the LLB template. The summary will misidentify key learning points and/or be off target in comparing the article and the contents of the unit. Too many or too few bullet points will be listed.  15Relevant Statements to the Session One key quote from the article and from the unit will be included, with a brief explanation of how the quotes apply to the course. The quotes will insightfully summarize overlapping insights between the article and the unit. Quotes selected will be off target or poorly explained. The quotes will not accurately explain the overlap between the article and the unit.  15Critical Analysis The summary will identify how the ideas presented in the article apply to the problems an entrepreneur must face within a real world context. The summary will misapply the article and will fail to demonstrate how content from the article applies in a practical context.  20Practical Implications The summary will identify and briefly explain one or two key principles for entrepreneurs to apply as a result of reading the article. The summary will not identify principles but will restate other content from the article, or will misstate key concepts.  15Learning Reflections The insight derived from the article will be clearly stated in one paragraph. The insight summarized will be off-target from the article or will be unclear.  10Writing Clarity Ideas presented will be free of grammatical, punctuation, typographical, or spelling errors. Ideas presented will contain grammatical, punctuation, typographical, or spelling errors.  10Total Marks

Robert · Accepted Answer

LLB Report
 
LLB Report 
 
 
abc 
3/10/2013
Summary 
This article describes in detail the work, work culture and, problems faced by the company 
International Leisure Solutions. It is a web based group of five companies that create and, 
implement intelligent solutions. This company was developed taking into account the desire 
to travel and, the disposable income in Brazil. The company wished to give an experience of 
Brazil and beyond to the people living in Brazil. This company expanded to become a leisure, 
travel, real estate, and tourism and entertainment development consulting company with a 
wide range of customers. They offered content and web based solutions too along with travel 
and real estate. At the same time, the company faced the following hurdles. 
 The 2008 economic crisis was one of the major obstacles that struck this company 
 Product understanding among consumers was less 
 What kind of human resources do they need to employ for a web based company 
 Project management standards were not set in the industry 
ILS comes under marketing consultancy segment which requires niche knowledge and, this 
can be quite expensive. Financially, the company was being funded by the group’s 
operations. Each industry where the company was involved in was either growing or, proving 
to be expensive which could be considered as a hurdle to the company.  
  Key Learning Points 
The ILS is a completely technology based company that provides unique solutions to its 
consumers. The idea started with the need to provide leisure solutions to the people of Brazil. 
The strategy adopted to present the leisure solutions was completely web based. The 
company depended on internet marketing to market its products. The obstacles faced by the 
company in the process were many owing to its unique structure and, different marketing 
idea. The state of marketing consulting and information technology industry at a time when 
this company started need to be considered in order to understand the obstacles faced by the 
company. Firstly the IT industry was fragmented at that time with top four companies 
occupying the major position while a small part was occupied by a lot of companies. The 
marketing consulting industry on the other hand needed professionals to explain their 
industry to the world. This came with a certain cost that was really high. 
At the time, the company was established, internet marketing was an unknown term and, 
people looked at web based products with certain scepticism. Making these people 
understand the products was another set of obstacle.Also neither was the standards set for a 
web based company nor was the human resources need decided. All of these acted as major 
obstacles to the reach of the company to the people.  
Internet marketing involved SEO and SEM majorly which were new concepts at the time 
when the company was established. Though it lowered the marketing costs reasonably, it 
made reach dependent on referrals.

Assessment 2 Assignment (LLB) Type of Assessment Summative Total Mark 10 Weight 10% Format: Times New Roman font; 12 point font; One and half line spacing; One inch margins Presentation length No...

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