Assessment 1
Written Report
Your Task:
In this assessment task, you are required to write a report discussing value chain analysis.
1. Prepare a report (minimum of 500 words, maximum 1500 words) discussing value chain analysis. Your report should discuss:
a.
Definition of value chain analysis
(10 marks)
https://en.wikipedia.org/wiki/Value_chain#Primary_activities
b.
Primary activities
(8 marks)
c.
Secondary activities
d.
Cost advantages and the value chain
e.
Differentiation and the values chain
f.
Technology and the value chain
g.
Linkages between value chain activities
h.
Outsourcing value chain activities
2. The report should be structured with an introduction, body and conclusion.
References are essential.(10 marks)
References:
f NetMBA, The Value Chain:http://bit.ly/1LVaA01
f MarketingTeacher.com, Value Chain Analysis:http://bit.ly/2towDuz
f Tutor2u, Value Chain Analysis:http://bit.ly/2scWdmD
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