Assessment 1 Proposal-Proposal Topic Research Proposal Length Strictly no more than 1000 words. Due Date 26 Feb 2021 Type of Collaboration Individual assessment Marking Criteria Please see Assessment...



















































Assessment 1

Proposal-Proposal

Topic
Research Proposal

Length
Strictly no more than 1000 words.

Due Date
26 Feb 2021

Type of Collaboration
Individual assessment

Marking Criteria
Please see Assessment 1 Marking Criteria in Moodle.

Style and Format
This assessment allows you to demonstrate your conceptual and technical understanding of the important concepts related to marketing research. Based on a research brief (see Moodle), you are required to develop a marketing research proposal. The development of this proposal forms the basis of your Assessment 3 - Marketing Research Report.
From your analysis of the research brief, you need to identify the problem confronting the client and recommend a series of marketing decisions to the client. The proposal must reflect the relevant stages in the marketing research process and the logic for using them, and clearly describe what information will be needed, and how and where it will be obtained.
It is essential that you include academic literature in your research proposal to support and justify your ideas and arguments. Any unsupported statement will not provide credibility to your discussion.
Your research proposal should include the following sections:
INTRODUCTION

This section is where you identify and discuss the problem, and highlight the focus and purpose of your research study. Research questions and objectives should be discussed here, so that the scope of the study could be clearly and easily identified.

RELEVANT LITERA TURE AND HYPOTHESES DEVELOPMENT

This section is where you critically review relevant bodies of research to develop the foundation upon which you propose at least
three
testable hypotheses related to your research problem, objectives, and questions.
Your proposal must be typed in a Word file for submission. Please use double line spacing when preparing your work, and ensure individual sections within your work are clearly labelled and identified. Please ensure that the work you are submitting has been spell-checked and free of spelling, grammatical, and formatting errors. Penalties apply for inattention to such detail.

Assessment Submission
Online Via Moodle
This assessment has been set up to be checked by Turnitin, a tool which helps you check whether you have referenced correctly. You can submit your assessment task to Turnitin prior to the due date and Turnitin will give you and
originality report. You may then make any changes that may be required and resubmit your final version by the due date.
Assessment ReturnIf the assessment was submitted on time, marks and feedback will be made available to students within 10 business days and before the next assessment (i.e., Assessment 2) is due.
Detailed InformationMore specific details concerning will be discussed in class throughout the session. Also, please see relevant learning resources in Moodle.
005_87byd5o-zn5o4wqf.docx
May 19, 2022
SOLUTION.PDF
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