Assessment 1: Project context and proposal (40%) This is an individual, written assessment, to be completed in report format. The required length of the report is 1,250 to 1,750 words (excluding title page, preliminaries, tables, figures, reference list and appendices). In-text referencing and a full reference list, provided in APA style, are required. The purpose of this assessment is to provide the contextual background to YOUR future profession, alongside a proposal detailing the topic of YOUR professional project. In order to successfully complete assessment 1, you are required to reflect upon your course (program) of study and the 'profession' that is associated with this course. This requires you to explore the notion of 'profession' in general, alongside your future career pathways and the specific profession, towards which you are studying. In particular, you are required to write a report including the following: 1. Project context (500 - 750 words; at least 5 high-quality academic and/or practitioner references): Identify and explore YOUR future profession (marketing, HR, accounting or management) Produce a critical review of your understanding of what it means to 'become a professional' in YOUR future profession 2. Project proposal (750 - 1,000 words; at least 10 high-quality academic, peer-reviewed journal articles): Identify a problem or issue - this must be CRUCIALLY relevant to your profession - which your professional project will address, and write the following: Clear and concise working title for your project Background and definition of the issue/problem, including a justification why this issue/problem is crucially relevant to your profession Your project's proposed aim and objectives/research questions A preliminary critical literature review on this issue/problem, particularly highlighting any gaps in the literature An overview of how you will be proceeding with your project, including secondary information sources,approaches to analyse them, major milestones and a Gantt chart schedule 3. In addition, you are required to attach evidence that you have discussed your proposed topic with your campus tutor and that the campus tutor has approved the topic prior to the vacation week. You should use the BUSN20019 logbook (available here) to record your interactions with your campus tutor - PRINT the logbook and bring it to every meeting you have with your tutor. Online students: you should copy email screenshots into the logbook to evidence your interaction with the tutor. ALL students: submit the logbook with your proposal and report (this may mean scanning it in). Assessment criteria (click here to view the marking rubric): Project context Title, background, definition, justification Aim and objectives/research questions Preliminary critical literature review Organisation of the project Written communication, referencing and evidence of tutor engagement BUSN20019: ASSIGNMENT 1 INDIVIDUAL Project Context and Proposal Enter name and student number Criteria Max Mark Fail (0-49%) Pass (50-64%) Credit (65-74%) Distinction (75-84%) High Distinction (85-100%) 1.1 Project context: Demonstrated ability to critically define the future profession 10 ☐ ☐ ☐ ☐ ☐ ☐ ☐ ☐ ☐ ☐ ☐ ☐ ☐ ☐ ☐ No attempt at defining the profession or no demonstrated ability to define the profession Demonstrated limited ability to define the profession; uncritical Demonstrated convincing ability to define the profession; mostly uncritical Demonstrated highly competent ability to define the profession; generally critical Demonstrated superior ability to define the profession; critical throughout 1.2 Project context: Demonstrated understanding of what it means to ‘become a professional’ in the future profession 25 ☐ ☐ ☐ ☐ ☐ ☐ ☐ ☐ ☐ ☐ ☐ ☐ ☐ ☐ ☐ No demonstrated understanding of what it means to ‘become a professional’ Demonstrated limited but satisfactory understanding of what it means to ‘become a professional’; uncritical Demonstrated convincing level of understanding of what it means to ‘become a professional’; may be uncritical Demonstrated highly competent level of understanding of what it means to ‘become a professional’; generally critical Demonstrated superior understanding of what it means to ‘become a professional’; critical throughout 2. Title, background, definition, justification 15 ☐ ☐ ☐ ☐ ☐ ☐ ☐ ☐ ☐ ☐ ☐ ☐ ☐ ☐ ☐ Incomplete OR insufficiently presented OR inappropriate for the topic Title, background, definition & justification present; may be inconsistent but generally presented in an effective manner Title, background, definition & justification present; may be slightly inconsistent but generally presented in a convincing manner Title, background, definition & justification present; generally consistent and presented in a highly competent manner Title, background, definition & justification present; ALL are consistent and presented in a superior manner 3. Aim and objectives/research questions 10 ☐ ☐ ☐ ☐ ☐ ☐ ☐ ☐ ☐ ☐ ☐ ☐ ☐ ☐ ☐ Incomplete OR insufficiently presented OR inappropriate for the topic Effective presentation of aim and objectives/RQs; may be inconsistent or somewhat unclear Convincing presentation of aim and objectives/RQs; may be slightly inconsistent or unclear Highly competent presentation of aim and objectives/RQs; consistent and clear Superior presentation of aim and objectives/RQs; entirely consistent and clear 4. Preliminary critical literature review 15 ☐ ☐ ☐ ☐ ☐ ☐ ☐ ☐ ☐ ☐ ☐ ☐ ☐ ☐ ☐ Incomplete OR insufficiently presented OR inappropriate for the topic Effective review of a limited amount of suitable literature; effective structure; may be overly descriptive Convincing review of an acceptable amount of suitable literature; well structured; may not be critical throughout Highly competent review of a justifiably good amount of suitable literature; very well structured; generally critical and may clearly identify gaps to be addressed Superior review of a justifiably good amount of suitable literature; excellent structure; critical throughout; clearly identifies gaps to be addressed 5. Organisation of the project, including: secondary information sources, analysis approaches, milestones and Gantt chart 10 ☐ ☐ ☐ ☐ ☐ ☐ ☐ ☐ ☐ ☐ ☐ ☐ ☐ ☐ ☐ Incomplete OR insufficiently presented OR inappropriate/ highly unrealistic for the topic Demonstrated ability to effectively organise the project; all aspects covered; may be somewhat unrealistic and/or inconsistent; lacks detail Demonstrated ability to convincingly organise the project; all aspects covered; generally realistic and consistent; may lack detail Demonstrated ability to highly competently organise the project; all aspects covered; realistic and consistent; may lack detail Demonstrated ability to organise the project in a superior manner; all aspects covered in appropriate detail; realistic and consistent throughout 6. Written communication, referencing and evidence of tutor engagement* *Tutor engagement is evidenced by attaching the logbook as an appendix; failure to submit this appendix will result in a maximum mark of 14.5 in this criterion 15 ☐ ☐ ☐ ☐ ☐ ☐ ☐ ☐ ☐ ☐ ☐ ☐ ☐ ☐ ☐ Poorly articulated and/or no demonstrated understanding of referencing & the quality of sources and/or no evidence of tutor engagement Effectively communicates ideas; demonstrates an acceptable understanding of referencing & the quality of sources; evidence of engaging with the tutor once for project approval Convincingly communicates ideas; demonstrates a good understanding of referencing & the quality of sources; evidence of engaging with the tutor at least once for project approval Highly competently communicates ideas; demonstrates a very good understanding of referencing & the quality of sources; evidence of engaging with the tutor once for project approval and at least once more for consultation Communicates ideas in a superior manner; demonstrates an excellent understanding of referencing & the quality of sources; evidence of engaging with the tutor once for project approval and at least once more for consultation Moderation Additional comments: Late submission penalty (if applicable) Total Mark 100