Assessment 1 (Individual Poster) assessment criteria
· Demonstrate understanding of Design Thinking by providing correct information on the poster (30%)
· Demonstrate synthesis and summarising skills by displaying a clear and concise message on the poster (30%)
· Ability to effectively use visualisation techniques, structure, aesthetics and layout on the poster (20%)
· Demonstrate a breadth and quality of research by using a minimum of 3 academic sources (10%)
· Correct use of the APA referencing system (10%)
This is an INDIVIDUAL, WRITTEN assessment. You are required to design an A2-sized poster to demonstrate your visualisation, summarising, prioritising and synthesising skills (these are all key skills in Design Thinking!). An effective poster is a communication tool that utilises structure, graphics and text to clearly convey complex messages, while being visually appealing and engaging; text, albeit important, is used sparingly. It is the responsibility of the poster's designer to ensure that the poster is self-explanatory and does not require extensive interpretation from the audience. In order to complete this assessment, you are required to design a poster, which clearly addresses the following question: What is Empathy and why is it so important for Design Thinking? To be successful in this assessment, you are required to research academic/scholarly (published in peer-reviewed journals) literature and make use of effective and suitable visualisation techniques in order to design a carefully constructed and logical poster, which clearly displays your answer to the above question.
More specifically, your poster should:
- clearly address the question;
- be logically structured and aesthetically pleasing;
- refer to correct material you have read in the literature (you should include a MINIMUM of 3 scholarly references -
- in-text references and a reference list in APA style must be included on the poster; please see Moodle for some
- examples of how this can be achieved in a visually pleasing manner);
- present a clear and concise message (in title and other content);
- contain sufficient detail that a layperson (without specific background in Design Thinking) can understand what
- you are trying to say;
- use relevant visualisation techniques* to visually display the message and content of your poster; and
- use text sparingly (a MAXIMUM of 300 words, excluding reference list, is permitted).
*NOTE: This may include graphics, but you need to remember that this does NOT mean cutting and pasting graphics from the internet or other sources - plagiarism of visual content will be treated in the same manner as plagiarism of text. You must use ONE SINGLE PowerPoint slide as your poster (see template on Moodle). For this unit, you do not have to print the poster but it has to be clearly visible if projected in a classroom. Please see Moodle for further advice on how to create, structure and design effective posters. Supporting material and additional advice is available for both on-campus and distance students.