Assessment 1Assessment Type: Case Study – Individual Assessment XXXXXXXXXX% word report.Purpose: To allow students to begin to apply the knowledge and skills of the subject to a real world example....

Medical Devices Company (MDC)
Executive Summary
Logistics management is one of the critical success factors (CSFs) for a business organisation. The instant report delves into the analysis of logistics related issues of a given case study scenario. At the very outset of the study, the issues of the company have been evaluated followed by the logistics management strategies of the company that may need to be undertaken by the management. In addition, the researcher has presented a brief discussion about the impact of the strategies for the company in future along with the proposed recommendations to improve the company’s standards in the given territory. Finally, the report is being wrapped by way of a concluding note.
Table of Contents
1.0 Introduction    4
2.0 Evaluating the issues of MDC    4
3.0 Logistics management strategies of MDC    6
4.0 Impact of the strategies for the company in future    8
5.0 Recommendations to improve MDC’s standards in Europe    9
6.0 Conclusion    10
References:    12
1.0 Introduction
Supply chain and logistics may be considered to be one of the most success-critical aspects of the business studies from management perspective. The efficient designing of logistics and supply chain of a business may significantly contribute towards its achievement in the long-run in terms of not only customer satisfaction but also overall excellence and proves efficiency. The instant report deals with the analysis of a given case study scenario from logistics perspective and recommendation based on the findings of the analysis.
2.0 Evaluating the issues of MDC
It has been recognized that the degree of competition in the production of medical devices market is emerging at a rapid pace over time. In the consideration of Hugos (2018), it could be noted that every sector in the market heavily demands innovation and facilities. Therefore, an organization that enables to stand out of the generic type and offers the best facilities with qualities in the market tends to rank at the top. On the other hand, Schönsleben (2018) argued that the particular market is also driven by the concept of saturation and imitation. Brands are found under immense pressure, where there continuously requires to change and alter their product and service solutions with innovation to retain its long term operation herein. Brands offering similar solutions can be under the threats of reaching saturation where consumers would lose interest in its service offerings. In similar ways, the competitors always seek for the scope of imitation the product or service features of brands that rank the top to convert the attention of its potential prospects. Hence, the continuity of steady operation in the chosen market is tremendously complicated and expensive, where repetitive experiments are required to uphold the market position.
Similarly, MDC has also been affected with its supply chain management (SCM) operation, where the advancement in the medical technology and the expansion of the product lines in the similar segment has enhanced the expectation of the customers (hospital). The brand is already struggling with the warehouse management process in the European country. However, the customer base of the organization is demanding for improved service solutions centred on enhanced product availability, yet, they prefer keeping the lowest levels of stock holdings. This is where MDC is facing the primary issue. Herein, the hospitals are demanding the organization to maintain steady stock management so that products can be delivered immediately after placing orders. Therefore, the pressure of stock management is entirely placed on MDC, where the management has to invest a high amount of capital for its inventory handling. Furthermore, hospitals are explicitly passing the payment of the variants that are used in operations. On the other side, some the competitors have penetrated the market, where they are offering the required service solutions to the customers, which is enhancing the range of pressure over MDC. Further information received from the provided case study highlights that MDC is also facing an issue with its inventory turnover that has fallen gradually fallen to five turns per year, whereas the industry norm is near about 10 turns per year.
According to Nguyen et al. (2018), the issue with product obsolescence in the medical sector has emerged with the passage of time; this is where the production houses are facing issues on several occasions. Thus, it can be identified from the above statements that MDC is presently struggling with its logistics operations and its current stock management process is not meeting the ongoing demands of its target customers. This is where the competitors are getting a competitive edge of MDC, where their stock management solutions are aligned with the correct cost...