ase descriptions can be found in the textbook are used as a baseline of information, but it is expected you will do additional research to assess the most recent issues since the case was written ....

CASE ANALYSIS: JOHNSON &JOHNSON
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INTRODUCTION
An analysis and assessment of Johnson & Johnson strong performance in the past, issues experiencing in 2020, review of strategic actions, and, recommended strategic moves.
Johnson & Johnson operates as a diversified business firm dealing in healthcare, baby products and pharmaceutical products.
Business growth and history experienced significant fluctuations and strategic moves.
The underlying case scenario is based on Johnson & Johnson business success, its wide-array portfolio of offering different nature products, and consistently striving for acquiring same line business firms. However, pace of business growth spurred on account of legal risks and health care issues faced by the firm in past years.
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FACTORS ENABLED JOHNSON & JOHNSON TO DELIVER STRONG PERFORMANCE IN THE PAST
    Strongly relied upon acquisitions for entering and expanding into different nature and categories of business.
    Main emphasis is on building and developing comprehensive portfolio of health care.
    Income statement 2012 reported good increase in operating income, net income, and total assets.
    Cultivating Entrepreneurship resulted Johnson & Johnson to develop into complex enterprise.
In the past, Johnson & Johnson succeeded in achieving largest amount of sales, total revenue and gross profit. The proportion of current assets and total assets also improved with good check on total liabilities. The growth is also attributed to the acquisition of Synthes, a medical device maker, and, since then, firm is relying heavily upon acquisitions for entering and expanding into wide range of businesses related to health care. Entrepreneurship is cultivated through purchasing several different nature firms in the past decades; it creates a portfolio of ‘good and sound match’ for the firm and positioned firm as a complex enterprise made up of more than 250 different businesses (Johnson & Johnson's (JNJ) Legal Problems Continue to Worry Investors, 2019).
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CONT…..
    Pace of acquisition always strengthened through acquiring wide number consumer health units.
    Good amount sales and profits collected from health care division and pharmaceutical.
    Near-total autonomy and independence granted to business units and divisions prepared firm to respond effectively to changing market conditions.
    Consistent launch of new and promising nature products creates favourableness for the firm.
Health care segment grew substantially through acquiring number of consumer health units. It has reaped more sales and profits from its pharmaceutical and health divisions. Unique business structure and culture also yielded success and growth to the firm. Continuous launch of new promising nature products, and, near-total autonomy granted to all business units and divisions also increased competitiveness. Business units are empowered to respond swiftly to changing market...