Asda, a leading supermarket in the UK, is taking its clickand-collect service (where customers can order online and collect their items from the collection points) to train stations across London for...

Asda, a leading supermarket in the UK, is taking its clickand-collect service (where customers can order online and collect their items from the collection points) to train stations across London for the first time as part of a wider charge to expand its collection service to areas not currently served by its stores and increase its presence across the capital. It is part of Asda’s efforts to increase the number of click-andcollect locations from 218 to over 1,000 in the next five years. Identify the factors that should be considered by Asda to locate the click-and-collect service points.