As you prepare for an interview with a news media reporter concerning environmental hazards at your facility, what communication issues should you consider? How does the public participate directly...

1. As you prepare for an interview with a news media reporter concerning environmental
hazards at your facility, what communication issues should you consider?
Risk communication related with any type of environmental health issue may be
described as; the skilled approach of getting an idea about the scientific and technological
hazard(s) linked with a facility, and communication of such danger(s) within a sociological
structure involving media as an important component. A successful risk communicator should
view risk in accordance with its recognized threat to well-known social bonds and practices than
merely by threshold figures identified by acceptability (Longest & Huber, 2010).
According to experts, the focal point of a risk communication strategy must be to
recognize how the risk is distinguished by public, how the information achieved by media from
the facility is further translated, and how the spokespersons of such facility might relate the risk-
information over a broad disciplinary range in a better way (Rutkow et al., 2009).
In actual fact, victorious risk communication can be considered a complex art which
demands guidance, awareness, practice, and expertise. Therefore; while dealing with a media
personnel, risk communication must include propagating information as well as discussing the
complications and doubts linked with risk evaluation and administration (Goldstein, 1988).
In this context, this is also desirable to implement the efforts in a well- organized manner
so that, constructive formulation, transmittance, and acceptance of messages could be ensured.
Besides, it must also be made certain that message conveyed by a facility (i) matches to acts, (ii)
is significant, and (iii) acceptable (Rutkow et al., 2009).
For such successful risk communication, there is need to adopt a two-phased approach
involving pre-assessment and operation stages. In Pre-assessment phase, evaluation of
stakeholders within their social context must be done so that, their concerns, and ways to
distinguish risk could be identified. Positioning of stakeholders and their worries might also
prove to be valuable in this framework with the intention that, while communicating with media
such particular fears could be addressed. Then in Operation phase, focus should be on the line of
attack and techniques...