As the prevalence of social media continues to rise, consumers are recognizing ways in which social...

Question

As the prevalence of social media continues to rise, consumers are recognizing ways in which social media can direct them to better sources for purchasing.
As a result, businesses are now jumping on the social media bandwagon at a rapid pace, embracing social networks to achieve their marketing and business goals.
Identify one (1) of the major social media outlets and write a five to six (5-6) page paper in which you:

Discuss the four (4) components of a legally astute social media marketing manager who utilizes social media outlets for consumer transactions and how each component can mitigate the risk involved in doing business in cyberspace.

List and analyze methods of alternative dispute resolution and determine which would be most effective in resolving genuine disputes that arise with consumers who may make purchases from businesses that provide links via social media.

Since consumer transactions on social media can occur across state lines, determine how the federal government can best control these transactions.

Examine the three (3) branches of government and discuss which can effectuate the most significant impact on regulating consumer transactions via social media outlets. Support your decision.

Explain the agency relationship that exists on social media sites between the social media provider and businesses that utilize the site for advertising.

Use at least three (3) quality references. Note: Wikipedia and other Websites do not quality as academic resources.

Your assignment must follow these formatting requirements:

Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.

Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

The specific course learning outcomes associated with this assignment are:

Describe the legal environment of business, the sources of American law, and the basis of authority for government to regulate business.

Explain basic court procedures, types of courts, and alternative dispute resolution methods.

Use technology and information resources to research issues in business law.

Write clearly and concisely about business law using proper writing mechanics.

David · Accepted Answer

RUNNING HEAD: SOCIAL MEDIA MARKETING MANAGER
SOCIAL MEDIA MARKETING MANAGER 
Student’s name 
Name of the Institute
SOCIAL MEDIA MARKETING MANAGER 2 
Table of Contents 
Introduction ............................................................................................................................................ 3 
Components of a legally astute social media-marketing manager ................................................. 3 
Methods of alternative dispute resolution .............................................................................................. 4 
Role of state government in business transactions .............................................................................. 5 
Three branches of government and their impact on consumer transactions ............................ 6 
Agency relationship that exists on social media sites ......................................................................... 7 
References: .............................................................................................................................................. 8
SOCIAL MEDIA MARKETING MANAGER 3 
Introduction 
 In this era of globalization, there exists a very thin line of separation between business 
and Information Technology. The last decade has witnessed a flood of social networking 
websites and social media outlets that are used by corporations to attract the customers. It is 
correct that consumer is now more aware and more informed about the resources at his disposal 
but it is also correct that there are increased complexities, legal and technical, in this electronic 
market. Corporations should seek legal advice before they finalize their legal strategy of social 
media. There are number of social media outlets like Face book, Twitter, and Blogger etc that are 
used by corporations to reach out the customers.  
 It won’t be an exaggeration to say that Face book has witnessed tremendous growth. The 
people using Face book as a tool of social media exist in every part of the work. Corporations 
have also realized and acknowledged this power of social media. Today every large 
multinational organization has its presence on Face book. Corporations have learned that social 
marketing manager must be smart and legally astute to be able to use the social networking 
websites or Face book for customer transactions (Scott, 2009). With the increase popularity of 
Face book the complexity has also increased manifold.  
Components of a legally astute social media-marketing manager 
 In this time of competitive business environment, corporations have realized that 
marketing is no more a support function. In fact traditional marketing has taken a shift to 
relationship marketing and social media marketing.

As the prevalence of social media continues to rise, consumers are recognizing ways in which social media can direct them to better sources for purchasing. As a result, businesses are now jumping on...

Answer To: As the prevalence of social media continues to rise, consumers are recognizing ways in which social...

Answer To This Question Is Available To Download

Related Questions & Answers

Submit New Assignment