As the entrepreneurial owner of a small hotel in London that relies on tourists principally from outside the UK, you are keen to expand and diversify your business and you have the requisite funds....

As the entrepreneurial owner of a small hotel in London that relies on tourists principally from outside the UK, you are keen to expand and diversify your business and you have the requisite funds. You are aware of the effect that the threat of terrorism could have on the numbers of visitors. What should you do and why?