As the Administrative Director of Acute Hospital Care Service Line at the Crooked River Health System (Crooked River) you were given a new project by the Health System CEO. The new hospital that you...

Read Case Study carefully Identify and describe each legal or ethical violations presented in the Case Study and why it is a violation. Link the specific legal or violations to the actual law or ethical violation

Extracted text: As the Administrative Director of Acute Hospital Care Service Line at the Crooked River Health System (Crooked River) you were given a new project by the Health System CEO. The new hospital that you opened 6 months prior has not performed as expected. Hospital admissions are down and revenue per patient is also down. In an effort to enhance the performance of the new hospital, you were given a strategic plan to implement. Three goals have been established for you to accomplish the project. 1. Increasing utilization of, and access to, the hospital in patient beds. 2. Grow the revenue per patient. 3. Partner with Community Leaders and Organizations to promote public health. The strategic plan calls for the creation of partnerships with outside physicians to admit their patients to the new hospital. To help convince the independent outside physicians that the new hospital is a high-quality facility that can provide the best care for their patients, Crooked River will create a loyalty program that will offer a bonus payment back to each physician for every patient they admit. Patients will receive high quality care in a state-of-the-art facility. And, for their loyalty, physicians will receive a cash incentive. In addition, a new marketing campaign will be rolled out. The new campaign will feature local professional athletes who utilize the new hospital for their care. In exchange for their services in advertising and the use of their likeness in digital media, the hospital will pay the athletes the going rate for services and provide a deep discount on all medical services rendered by waiving co-pays and deductibles. The first athlete showcased as a patient to the hospital was the starting quarterback of


Extracted text: deductibles. The first athlete showcased as a patient to the hospital was the starting quarterback of the local NFL team. There was a buzz in the hospital when the staff found out he was getting his care. So much that a few of the nurses, looked him up in the medical record to see what he was having done. To showcase the high quality of care at the hospital, the strategic plan initiated a new program to have each Medicare and Medicaid patient be given an MRI on the newest technology available. This new MRI could detect other diseases or risk factors that the patient may have. The hospital would bill the patient's insurance for the MRI scan, thus also increasing the revenue. The final action presented in the strategic plan was the formation of a public/private partnership between the hospital and local government and non-governmental organizations to address the growing opioid crisis in the community. The intent would be to 1) provide solutions for people struggling with opioid addiction and 2) promote the hospital as a good partner in the community. The hospital would agree to provide education to patient in the emergency rooms and have their mental health professionals participate in outreach events sponsored by the government and NGO partners. Your Vice President gave you this project because of your expertise and your exceptional skills in project management and physician relationships. The Vice President asked you to address three issues of the Crooked River Strategy project.