As part of the Allied Sanitation Company (ASC) executive team, which is considering marketing their new, innovative sanitation product outside of the United States, they are considering staying in the...

Running Head: INTERNATIONAL BUSINESS                        1
INTERNATIONAL BUSINESS                                 4
INTERNATIONAL BUSINESS
Allied Sanitation Company: Exportation
Allied Sanitation Company has decided to expand their business by exporting materials to other countries while being in the US. This is a great step towards the globalization of the business. Before starting this exportation, the companies should consider a few aspects for making it a success. Deciding upon the venue for exporting is extremely important, while having a plan to determine the capacity will be crucial.
Choosing the route of marketing which can be direct selling or through distributors and even via sales agent, is also an important step (Alves, 2018). The scope in the newly penetrated market is extremely important, and then only the marketing should take place. The demand can be identified through social media, and the advertisements for reaching their target group should be done prior to launching the profit in the new domain.
This can also involve taking the legal aspects into consideration while exporting materials overseas can require the implementation of...