As an intern with the alumni relations office at a small college, one of your assignments is to help develop a survey-research project. The college is interested in finding out about the alumni’s...


As an intern with the alumni relations office at a small college, one of your assignments is to help develop a survey-research project. The college is interested in finding out about the alumni’s attitudes toward their academic and extracurricular experiences while enrolled in college. The director also wants to include questions to assess the alumni’s opinions about the different activities the college sponsors for them (e.g., reunions) and how they prefer to be kept informed about issues and activities on campus (e.g., newsletters, e-mails, postings on the college website). One of the major goals of the survey-research project is to determine how the attitudes of alumni change 1, 5, or 10 years after graduation.


A The first step is to select the survey-research design for the project. Describe the two designs that can be used to measure changes in attitudes over time. Outline how each of these designs would be implemented for this project, and identify the advantages and possible limitations of each design.


B The second step is to select the surveyresearch method for the project. Members of the planning committee proposed three different approaches: (1) select a random sample of alumni from the alumni relations office list and use a phone survey to administer the questionnaire; (2) send an e-mail to a random sample of alumni that includes a link to an Internet site where alumni can complete the questionnaire; (3) post an announcement about the survey and a link to the questionnaire on the college’s website with the request that all alumni visiting the website complete the questionnaire. Describe to the committee the advantages and limitations of each approach, and provide a recommendation and rationale for which approach you think would be best.


C The third step is to prepare the questionnaire. Describe the different formats that can be used to write the questionnaire items and prepare an example of a free-response (open-ended) and closed (multiple-choice) question. Use these examples to describe the advantages and disadvantages of each type of question.

May 04, 2022
SOLUTION.PDF

Get Answer To This Question

Related Questions & Answers

More Questions »

Submit New Assignment

Copy and Paste Your Assignment Here