As an example, Sony Corporation’s purchase of Columbia Pictures in 1989 and MGM Studios in 2004 enabled the company to become a formidable player in the field of film entertainment. Rather than trying...

As an example, Sony Corporation’s purchase of Columbia Pictures in 1989 and MGM Studios in 2004 enabled the company to become a formidable player in the field of film entertainment. Rather than trying to create a new company, Sony purchased proprietary assets in the form of an exclusive film library as well as contracts with some of the world’s leading actors and actresses.