As a part of a team of three entrepreneurs who are in the process of preparing a business plan for their company that has identified software business solutions towards a training system of IT...

As a part of a team of three entrepreneurs who are in the process of preparing a business plan for their company that has identified software business solutions towards a training system of IT companies contributing in the area of banking solutions, one has been assigned the task of undertaking a thorough marketing research. What are the key areas that would govern the scope of marketing research?