As a member of the Allied Sanitation Company (ASC) executive team considering producing, marketing, and distributing its sanitation product to the global community, there is a faction on the team that...

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Challenges
Channelizing the company product globally through e-commerce rather than the traditional sales channel is a complete different thing. As on the global level as well as the national level the e-commerce market is different from the normal and traditional market. Several things need to be considered before channelizing the things into practice (John & Kenneth).
Some of the most prominent challenges that the company would face during electronically marketing and selling the product outside the United States include-
Competition- competition is the major challenge that the company would be facing on e-commerce in global market. As on the e-commerce platform the company would be dealing tough competition with the local sellers as well as the sellers from different countries. As e-commerce is an open market.
Customer Experience- customer experience would also be a challenge as providing the same experience to them as they would get in brick and mortar store and that too in a positive way would be a tough challenge as the market would be not much known for the company.
Visibility- in the e-commerce visibility is very important so that...