As a Marketing consultant for A Business Consultants Ltd, you are required to prepare a 3,000 word report to the Marketing Director of an organisation of your knowledge covering the following...

As a Marketing consultant for A Business Consultants Ltd, you are required to prepare a 3,000 word report to the Marketing Director of an organisation of your knowledge covering the following questions.
1. Provide a detailed explanation of how marketing has developed from 2. “transactional to relationship” and how your chosen organisation has developed it’s market orientation polices with this in mind.                              30 marks
3. Outline and evaluate the potential impact of the UK’s decision to leave the EU on your organisation’s marketing strategy.                                            30 marks
4. Identify and analyse the current pricing policy used by your chosen organisation.                                                                                                                 40 marks
You are also required to prepare a 500 word background report describing the current marketing strategy of your organisation. Although this background information will not contribute towards your final grade, it will provide the research on which to build your graded answers