Are you surprised research shows that even financial-oriented stakeholders like professional investors and financial analysts place value on nonfinancial information rather than simply looking at...

Are you surprised research shows that even financial-oriented stakeholders like professional investors and financial analysts place value on nonfinancial information rather than simply looking at bottom-line accounting reports? Why or why not?

Visit the investor relations section of the website of a public company that you are interested in. Pull up the news release for the company’s most recent quarterly earnings report. What sort of nonfinancial information on intangibles and associated key performance indicators (KPIs) are included as part of this news release?